It’s that time of the year again! Cosmoprof Asia in Hong Kong is just around the corner and I am happy and excited that I have been invited back again as their Official Blogger. You will get to learn all about the show and beauty trends by following my social media and checking for my Cosmoprof posts! Here are seven reasons why you should (and I am) visiting Comsoprof Asia in Hong Kong.
The 22nd edition Cosmoprof Asia will continue the successful formula of “1 Fair, 2 Venues”, occupying two locations: AsiaWorld-Expo (AWE) from 14 to 16 November and the Hong Kong Convention & Exhibition Centre (HKCEC) from 15 to 17 November. With two venues, Cosmoprof Asia will accommodate more exhibitors offering a larger variety of innovations for all attendees, as well as special initiatives and tailor-made services in both venues to maximise the business opportunities. With enlarged exhibition area and continued growth over the years, Cosmoprof Asia has confirmed its position as the most powerful networking event for the beauty industry in Asia Pacific.
#7: Over 22 Countries of Beauty! Each country will have a pavilion at Cosmoprof representing the best in innovation, technology, formula, packaging and more. I can’t say which one is my favorite just yet, but I do love the Latvian design sensibility, the OEM packaging that is now synonymous with K-Beauty and the Polish formulation superstars like that of Inglot. 23 Country & Group Pavilions: Australia, Belgium, Bulgaria, California, China, France, Germany, Greece, Hong Kong, Israel, Italy, Japan, Korea, Latvia, Poland, Singapore, Spain, Switzerland, Taiwan, Thailand, Turkey, UK, USA
#6: Focus on Bath and Body I know you know that I love color cosmetics and have been collecting for over 2 decades now but since 3 years ago when I started my own soap company, I have had an increased interest in this sector. Lush can’t be the only player in town right? I am looking forward to “CosmoLab”: the multisensorial laboratory located inside thematic zone Ingredients & Lab! CosmoLab will show the production and technology of how a bath fizzer is made. The bath fizzers produced will be distributed to attendees. Woohoo!
#5: Light Powder Factory Highlighter has been all the rage in the US but did you know that the glowy ‘gwang’ look is so popular in Asia too? Light up your journey at Cosmoprof Asia by getting exclusive highlighting powder at the “LIGHT POWDER EXPERIENCE” booth. I will definitely try to get all 4 highlighting palettes, especially designed for the show to light up your beauty. *kira kira* time!
#4: Lan Vu The founder of Beautystreams and trend expert, I love Lan and look forward to hearing her ‘Cosmotalks’. The beauty industry is fascinating and I admire the focus she picked to specialize in. I will report back what prestigious beauty industry experts predict to be the key concepts, colors, and textures emerging throughout Asia.
#3: WGSN The best way to predict the future is to create it. So excited that Theresa Yee of WGSN will be sharing what 2019 looks like in the world of beauty based on global trends. From supply chain to manufacturing to every single step from concept to your face is impacted by global beauty trends. The insider information from this Cosmotalks will be so worth it! If you are blogger/trend consulting/marketing/product developer/millennial entrepreneur – You need to be there!
#2. Networking I will make sure I have plenty of business cards ready for my trip! This is one serious networking event and with so many international visitors, you never know who you might meet. It is really an art to be able to pitch yourself in 15 seconds and remember to follow up with everyone you meet. If you see me, please say hi!
#1: Hong Kong One of the best reasons to visit is because it is in that amazing city of Hong Kong! I am looking forward to checking out the super trendy haircuts, fashion, sensibility, fresh mango mochi, and visiting with old friends and making new ones!
Here is the pre-show catalog to see more updates on the show:
Cosmoprof Asia 2017 Presents “1 Fair 2 Venues” and Introduces Cosmopack Asia a “Show Within the Show” at AsiaWorld-Expo Cosmoprof Asia returns in November with “One Fair, Two Venues”, following a record-breaking year. 76,818 visitors from 129 countries and regions attended Cosmoprof Asia 2016, an increase of 21% from the previous year. 2,698 exhibiting companies from 49 countries and regions, including 24 country and
group pavilions took up 98,000 sqm of space at the two venues. With such impressive growth year-on-
year, Cosmoprof Asia has firmly confirmed its position as the most powerful networking event for the
beauty industry in Asia Pacific.
Alice Suen, Cosmoprof Asia Event Director, applauded the creativity of exhibitors last year. “We were
inspired by the innovative products and services on display and the high caliber of our exhibitors once
again drew in buyers from all around the world. We look forward to an even more important event this
New for 2017: Cosmopack Asia
The 22th edition of Cosmoprof Asia will draw attention to the cosmetics supply chain with the rebranding
of the event at AsiaWorld-Expo (AWE) from 14 to 16 November as “Cosmopack Asia”, mirroring
Cosmopack, held in Bologna, Italy, alongside Cosmoprof Worldwide. “With the development of Cosmopack Asia, we aim to reinforce the brand identity of the entire supply chain and create new business opportunities for our customers”, says Enrico Zannini, Director of Cosmoprof Worldwide.
Cosmopack Asia will host companies representing the entire cosmetics supply chain: raw materials and
ingredients, contract manufacturing and private label, machinery, primary and secondary packaging.
Cosmopack Asia will open one day before Cosmoprof Asia on 14 November and this gives brands,
including those exhibiting at HKCEC, plenty of time to visit the many suppliers from all over the world at
AWE. Shuttle bus service will be provided during the entire show period to connect the two show
A spotlight at Cosmopack Asia will be the new zone “Ingredients & Lab” dedicated to ingredients,
fragrances, testing lab equipment and regulatory solutions, providing an ideal networking and sourcing
platform for formulators, R&D personnel, business development and marketing professionals. In addition
to the new Ingredients & Lab, Cosmopack Asia will also introduce Print & Label, which will be a
showcase of decorative packaging and labels.
Featured marketing initiatives will be organized with the focus on new concepts, designs and innovative
technologies that aligned to the entire supply chain. The headline event will be “The Powder Factory”
which gives a live demonstration of the manufacturing process of a cosmetic powder with the
collaboration of leading international suppliers.
Hong Kong Convention & Exhibition Centre
From 15 to 17 November, the Hong Kong Convention and Exhibition Centre (HKCEC) will host exhibitors
of finished products ranging from cosmetics & toiletries, natural & organic, beauty salon, hair salon and
nail and accessories.
At HKCEC an exciting new addition will be “Discover Trends” allowing visitors to see the most cutting-edge
and trendsetting beauty brands launched onto the market. New products in the home beauty
devices area will be on display along with baby care as well as Halal beauty products. The “Natural &
Organic” sector will display an eco-friendly and organic range alongside the Wellness and Spa products
focusing on the wellbeing industry.
The Cosmoprof Awards will be the benchmark of excellence and a jury comprising international beauty
experts, bloggers, and top beauty brands will select the winners for the most outstanding
accomplishments in beauty. The “Innovation Circle” award will recognize achievements in packaging,
design and formulation and the “Beauty Circle” award will celebrate the most impressive finished
Cosmotalks is a four-day immersive experience offering a strong knowledge programme with a range of
innovative, creative and cutting-edge sessions delivered by leading industry experts. Sessions at AWE
will cover topics on packaging innovation, ingredients, and formulation to enhance professional
knowledge on the transformational power of technology and innovation on the business landscape.
HKCEC will host dynamic, innovative, ‘bite-sized’ sessions covering a wide variety of topics including
sustainability, industry research, market trends and the latest key issues and hot topics dedicated to the
For further information and visitor pre-registration: www.cosmoprof-asia.com
The 22nd edition of Cosmoprof Asia will take place from 14 to 16 November 2017 at AsiaWorld-Expo and from 15 to 17 November 2017 at the Hong Kong Convention & Exhibition Centre.