NYFW SS/18 TRESemmé TREND ALERT: Creatures of Comfort

This season of the pasted New York Fashion Week, TRESemmé was all about the women who unapologetically didn’t “wake up like this.” We believe that when you put work into your hair it makes a confident statement to the world. As the official hair sponsor of New York Fashion Week, TRESemmé is encouraging women to own the work that goes into their look, whether you’re strutting down the catwalk or the sidewalk. It’s #TRESNYFW. Make a #HairStatement.

We’re partnering with an all-female led team of stylists including TRESemmé Global Stylist, Justine Marjan and industry legends Odile Gilbert and Holli Smith to create cutting-edge runway looks for trailblazing designers.

“I am thrilled to be back for my second season with TRESemmé at New York Fashion Week and am proud to be a part of a brand that stands with and supports women. By working with Holli and Odile this season we hope to encourage women around the world to take a step toward reaching their goals – whatever they may be,” says Marjan who knows how much work it takes to make a powerful #HairStatement.

How about starting with some hair goals? Recreate today’s look from Creatures of Comfort with these steps from Justine. The TRES team knows how crazy these days can be, so we’ll be sending you our tips, complete with hi-res images, fact sheets and more. Keep an eye out and feel free to reach out with any specific requests!

“MY ‘PERFECT TEXTURE TAKES TIME’ HAIR” FROM CREATURES OF COMFORT

“The key to this look is putting in The Work with your natural hair texture. Using the mousse and hairspray will help to achieve an almost sweaty, dirty hairstyle, as if you are coming off of the beach or from a safari” –Justine Marjan, TRESemmé Global Stylist

Step 1: Start by washing hair with TRESemmé Repair & Protect 7 Shampoo and Conditioner to protect hair against breakage.

Step 2: Using natural hair, apply a heavy amount of theTRESemmé TRES Two Mousse to rough, dry hair. Rake mousse through hair and fold ends of hair outwards.

Step 3: Spray TRESemmé TRES Two Hair Spray all over hair for added hold to last from the catwalk to the sidewalk.

TRESEMMÉ PRODUCTS USED: Repair & Protect 7 Shampoo and Conditioner, TRES Two Extra Hold Mousse, TRES Two Extra Hold Hair Spray

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