Posts Written On October 20, 2017

The 2nd Annual Brew Hop 5K + Craft Beer Festival

by on ·New York, WorldWide
First Annual Brew Hop featured on Forbes, Time Out,
 

The 2nd Annual Brew Hop 5K + Craft Beer Festival is set to take place this Saturday(10/21) on Randall’s Island Park. Limited tickets are available for purchase here: https://goo.gl/RgfYvF. The event will feature unlimited tastings from craft breweries around the Greater New York Area and beyond, such as: Montauk Brewing Co., Brooklyn Brewery, Sixpoint Brewery, Braven Brewing Co., Bronx Brewery, Interboro Spirits and Ales, Kings County Brewers Collective, Coney Island Brewing Company, Captain Lawrence Brewing Co., Brewery Ommegang, Kombrewcha, Southern Tier Brewing Company, Citizen Cider, SingleCut Beersmiths, Spiked Seltzer, and Rockaway Brewing Co.
On the heels of a successful first annual event in 2016, the event will once again give attendees the chance to combine their love for running and craft beer. The day starts off with a 5K race (Check In starts @ 10am | Race @ 12pm) followed by a festival until 4pm for attendees to indulge in the best beer and food New York City has to offer. The post-race festival will feature music from Black Tie Brass, mini-golf, art installations, corn hole, local food vendors such as Bareburger, Gorilla Cheese, and Salt & Bone BBQ, and a lounge area.
 
A portion of the proceeds from this year’s event will benefit Oceanic Global, an organization that taps into universal passions of art, music and emerging tech to educate individuals on issues impacting our oceans and provide them with solutions for driving positive change. Oceanic Global will have an augmented reality experience via attendee’s mobile phones to spread awareness of global impacts of plastics in the ocean.
For more information, please visit: http://oceanic.global/.
Sponsors for The Brew Hop 2017 include: Green Mountain Energy, barkTHINS, Guayaki Yerba Mate, Lyft (Use code BREWHOPRIDE to get $5 off your first two rides), Brooklyn Running Co., and Yelp.
 
EVENT DETAILS: 
The Brew Hop – Second Annual 5K + Craft Beer Festival
DATE: Saturday, October 21st
TIME:  Check In Starts: 10:00 AM
Race Starts: 12:00 PM
Festival: 12:00 PM – 4:00 PM
VENUE: Randall’s Island Park, NYC
TICKET INFO: 5K + Beer Fest: Advanced – $69.95, Same Day – $79.95
                         Beer Fest Only: Advanced – $54.95, Same Day – $64.95
For the latest on The Brew Hop please visit:
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Ultralight Packable Packs Made For Adventure!

by on ·New York, WorldWide

 

How do you pack for adventure?

At Matador, they believe that less is more–so long as you don’t sacrifice functionality.

All of their innovative ultralight travel packs are made from the most durable materials, boast ample storage space, and pack down to fit in the palm of one’s hand.

Just in time holiday travel and gifting, they’ve compiled a list of their top packs and the people who will love them for travel, play, or hardcore outdoor excursions.

The Ultimate Outdoorsman: Beast28 Technical Backpack

The Beast28 is the first packable technical backpack that can handle it all from overnights in the back country to multi-day forays in the wild.

  • 28L storage capacity
  • Expandable external front pocket, lid pocket and dual side pockets
  • Breathable, lightweight lumbar padding, padded hip belt, and sternum strap
  • Internal storage pocket for hydration reservoir with symmetric hose routing
  • Two sets of compression straps so packers can secure their load as they see fit
  • Dual daisy chains and multiple attachment points for additional storage or tethering gear

 

The Jet Setter: Transit30 Duffle

Calling all globetrotters! The Transit30 Duffle is the ideal extra travel bag that takes up barely any room in a suitcase or backpack, yet packs tons of extra storage space.

  • 30L storage capacity
  • Featherlight, waterproof Cordura® fabric
  • SBS water resistant sealing zippers
  • Front pocket for extra organization
  • Carry-on friendly sizing

 

The Explorer: Freerain24 Waterproof Packable Backpack

From kayaking to tropical excursions, the Freerain24 is the ultimate hybrid dry bag/travel pack for protecting all of one’s gear from the elements.

  • 24L storage capacity
  • Featherlight, waterproof Cordura® fabric
  • Fully waterproof main compartment
  • Top stabilizer straps keeps pack closer for better balance
  • Breathable straps with reinforced stress points
  • Front zipper pocket and side pockets for organization

 

The Urbanite: Daylite16 Weatherproof Packable Backpack 

Take in the sights, enjoy a day hike, or bike to the coffee shop in comfort with the Daylite16 Weatherproof Packable Backpack.

  • 16L storage capacity
  • Featherlight, waterproof Cordura® fabric
  • Ultralight design offers superior performance in the smallest package
  • Water resistant zipper compartment and mesh side pockets for organization

 

All of Matador‘s products can be purchased directly at www.MatadorUp.com and are available through a growing list of retailers across the U.S. and internationally.

 

About

Matador is a proudly bootstrapped start-up nestled in the colorful recreational mecca of Boulder, Colorado. With their launch in 2014, they created a brand new market niche–packable adventure gear. Each product is designed in house by a team of passionate adventurers and then thoroughly put to the test in the great outdoors.

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NYFW SS/18 TRESemmé TREND ALERT: Creatures of Comfort

by on ·New York, WorldWide

This season of the pasted New York Fashion Week, TRESemmé was all about the women who unapologetically didn’t “wake up like this.” We believe that when you put work into your hair it makes a confident statement to the world. As the official hair sponsor of New York Fashion Week, TRESemmé is encouraging women to own the work that goes into their look, whether you’re strutting down the catwalk or the sidewalk. It’s #TRESNYFW. Make a #HairStatement.

We’re partnering with an all-female led team of stylists including TRESemmé Global Stylist, Justine Marjan and industry legends Odile Gilbert and Holli Smith to create cutting-edge runway looks for trailblazing designers.

“I am thrilled to be back for my second season with TRESemmé at New York Fashion Week and am proud to be a part of a brand that stands with and supports women. By working with Holli and Odile this season we hope to encourage women around the world to take a step toward reaching their goals – whatever they may be,” says Marjan who knows how much work it takes to make a powerful #HairStatement.

How about starting with some hair goals? Recreate today’s look from Creatures of Comfort with these steps from Justine. The TRES team knows how crazy these days can be, so we’ll be sending you our tips, complete with hi-res images, fact sheets and more. Keep an eye out and feel free to reach out with any specific requests!

“MY ‘PERFECT TEXTURE TAKES TIME’ HAIR” FROM CREATURES OF COMFORT

“The key to this look is putting in The Work with your natural hair texture. Using the mousse and hairspray will help to achieve an almost sweaty, dirty hairstyle, as if you are coming off of the beach or from a safari” –Justine Marjan, TRESemmé Global Stylist

Step 1: Start by washing hair with TRESemmé Repair & Protect 7 Shampoo and Conditioner to protect hair against breakage.

Step 2: Using natural hair, apply a heavy amount of theTRESemmé TRES Two Mousse to rough, dry hair. Rake mousse through hair and fold ends of hair outwards.

Step 3: Spray TRESemmé TRES Two Hair Spray all over hair for added hold to last from the catwalk to the sidewalk.

TRESEMMÉ PRODUCTS USED: Repair & Protect 7 Shampoo and Conditioner, TRES Two Extra Hold Mousse, TRES Two Extra Hold Hair Spray

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