Posts Written On September 25, 2017

Celebrate World Smile Day with POPWHITE Purple Toothpaste

World Smile Day is Friday, October 6th! Make sure to put your best smile forward by brightening & whitening your teeth with POPWHITE, The Dental Cosmetic!

You’ve heard about color-correcting techniques when it comes to hair and makeup (purple shampoo neutralizes brassiness in blond hair, green concealer hides red face spots). But you probably haven’t heard about using it to whiten yellowish teeth. POPWHITE is a brand new toothpaste and mouthwash that does just that—corrects yellow stains on your teeth with its unique purple formula. It’s a new and natural way to whiten teeth without sensitivity.

Popwhite’s peroxide-free Primer (toothpaste) and Toner (oral rinse) whiten, brighten, polish and clean teeth while freshening breath with peppermint oil, Xylitol and Coconut Oil. POPWHITE’s color formulas are FDA approved, and the products are vegetarian, cruelty-free, made in the USA and available for $24 each ($36 for both) at

POPWHITE has introduced a revolutionary, patented and clinically validated technology to whiten teeth using color science, not peroxide.

The beauty industry already relies on color science; to neutralize a color, make-up artists add the undesired color’s complement (the opposite color on the color wheel). Many skincare concealers, CC (color correcting) creams and hair color care products are designed around the fact that complementary colors, when mixed, cancel each other out. Inspired by the art and science of beauty, POPWHITE was born when an innovative makeup artist and an experienced dental scientist had the bright idea to whiten smiles naturally with premium oral care products built around an exclusive purple formula.

POPWHITE Whitening Primer is a multi-benefit toothpaste that whitens, brightens, polishes and cleans teeth while freshening breath with peppermint oil and reducing plaque and tartar. The Primer preps the teeth for POPWHITE Whitening Toner, a multi-benefit oral rinse that enhances dental whitening and brightening, adds sheen, deeply freshens breath with peppermint oil and reduces plaque and tartar. The Primer and Toner Power Duo should be used together, twice a day, every day.

Clinical trials demonstrate that POPWHITE Primer and POPWHITE Toner, when used together twice a day for fourteen days, whiten teeth an average of four shades.

POPWHITE’s color formulas are FDA approved and the products are dentist recommended. The Primer and Toner are further enhanced by Xylitol and Coconut Oil, multi-tasking powerhouses which protect dental enamel and promote glossy bright teeth.

Conventional dental whitening products rely on peroxide, a bleach which may affect enamel structure and cause sensitivity. POPWHITE is peroxide free.

In addition, to meet the growing demand for fluoride free oral care, POPWHITE’s Primer and Toner are fluoride free. If preferred, a ribbon of fluoride toothpaste may be added on top of the Primer before brushing. The Power Duo is vegetarian, cruelty free and made in the USA.

About World Smile Day
World Smile Day® is celebrated on the first Friday in the month of October every year. The idea of World Smile Day was coined and initiated by Harvey Ball, a commercial artist who created the Smiley Face in 1963. The World’s first World Smile Day was held in the year 1999 and has been held annually since. The day is is meant to encourage smiles and acts of kindness around the world.


Fall Skincare Tips

Going, going, gone; yes, summer is officially over and there’s a new but familiar and wonderful season that you should not welcome unprepared. You may have already made some changes and just as there are new colors and fabrics sitting in your closet, your skincare cabinet is also due for a transformation. This is a very important transition and one that should be done with thoughtfulness and care because you’re not only upgrading your skincare game for the fall but also eradicating some of summer’s less than welcome souvenirs. In order to welcome the golden season in style, attention must be paid and steps must be taken, so let’s just jump right into it.

Stop dryness in its tracks

As soon as temperatures drop you’ll notice two things you certainly didn’t sign up for – dry and flaky skin. This is unacceptable and should be nipped in the bud. While heavier moisturizers might have been unwanted during the summer as they do tend to be a bit greasier, they are more than welcome as soon as seasons change. Heavy moisturizer is great but for fall, your best choice is an oil-based moisturizer, and while you’re upgrading, you might want to introduce serum into your skincare routine. The serum is as close to a magic nourishing potion for the skin and we’re all missing out if we’re not using one.

Step up your game

You probably already own a high SPF sunscreen, after all, summer is about fun in the sun, but it’s also about protecting the skin from the harms of UVA and UVB rays. You may, however, still be unaware that skin protection is an all-year-round job as those harmful rays never rest. That is why you need to step up your game, and go for broad or even better, full-spectrum sunscreen that will protect you from both these rays.

Exfoliation ruling the nation

While regular and proper exfoliation, as well as quality purifying face masks, are your friend and ally all year long, you need to ‘hang out’ with them even more as summer fades away. The harsher weather can and is harsh on the skin, so if you want to keep it healthy and plump, those dead cells and flakiness need to go away. Don’t use abrasive exfoliators but go with gentle ones as these won’t cause inflammation and irritation but simply leave your skin cleansed and rejuvenated – with tenderness. Call upon your masks every so often (2-3 times a week) for deep cleansing and pore unclogging. As Japanese gals know skincare best, one of your best mask options is definitely the Detox & Defense Clay Massage & Wash by Pola Skincare, particularly because it can be used as a mask as well as a wash, so you kill two birds with one stone. Your skin will thank you for summoning these friends.

Cut all ties

Yes, you need to cut all ties with summer and that means saying goodbye to some of the less pleasant ‘remains’ of the season. You simply have to admit that, during this carefree time, your dedication to skin care takes a back seat as the fun takes the wheel and more often than not you’re left with the damage. So, take care of those freckles with amazing products designed for fighting them and definitely make sure to find a great non-invasive melasma treatment as you don’t want to put off dealing with this condition. Telltale signs of aging will only get more prominent if ignored, so make sure to undo summer’s doing as soon as it walks out the door.

Last but not least

We need to talk about the lips. They’re often overlooked and in order for them to be plump and kissable (and matte lipstick-ready), they need some love and devotion. While you could purchase a lip exfoliator you’re actually better off making your own. A bit of honey and sugar will do the trick and leave the lips soft and smooth. For everyday care always have a great protective balm with you, and if you have a tendency to switch bags often, keep a balm in every one of them. Harsh weather should not stand in the way of soft kisses.