Posts Written On August 07, 2017

THE NEW YORK COFFEE FESTIVAL Returns For A 3rd Consecutive Year

The New York Coffee Festival, New York City’s flagship coffee event, is thrilled to announce its third consecutive year in The City That Never Sleeps. The festival will
take place this October 13-15 in its new home at the Metropolitan Pavilion (125 West 19th Street). Allegra Events Ltd. looks forward to further expanding the festival this year with even more vendors, new lab sessions, latte art demonstrations, and more.

For more information, please visit:

This year’s event will include over 100 innovative exhibitors, including: Bluestone Lane Coffee, Devoción, La Marzocco, Ally Coffee, Califia Farms, Flat Brew, Nobletree, and more. The three- day festival will also feature the Coffee Masters NYC barista championship, The Lab program featuring an exciting line-up of interactive demonstrations, educational workshops, talks and tastings, the Coffee Music Project, and the Coffee Art Project, as well as:

-Latte Art Live, where visitors will be able to learn first-hand how to make beautiful latte art in demonstrations given by some of the best baristas New York City has to offer, as well as guest baristas from around the world.

-The Village will feature small innovative brands and many new coffee, tea, and artisan food products that have not yet been seen elsewhere.

-The Coffee Cocktail Bar, which will provide an exciting range of coffee cocktails that will excite even the most casual coffee drinker, let alone coffee diehards.

In addition to offering hundreds of free samples from the highest quality specialty coffee and selected speciatly food brands, The New York Coffee Festival is also the official launch event of charitable Coffee Week NYCTM, which promotes the vibrancy of the coffee industry while also raising money for clean water and sanitation projects in coffee producing communities. 50% of all ticket sales will be donated to Project Waterfall with funds directly entrusted to NYC-based charity: water. Through these donations, Project Waterfall will be able to continue bringing clean water to coffee countries such as Tanzania, Ethiopia, and Rwanda.

For more information about charity: water and their recent projects, go to

On this year’s festival, Allegra Group CEO, Jeffrey Young shares, “The New York Coffee Festival is back for its third year with more to offer than ever before. Visitors can expect awe-inspiring exhibits, fascinating workshops and talks and delicious street food – all while enjoying as much coffee as they could possibly want! With 50% of all standard ticket sales going to Project Waterfall, we aim to raise more than $100,000 charitable funds to provide clean drinking water in coffee countries via our local partner charity: water.”

Tickets for The New York Coffee Festival are now on sale at:, and are expected to sell out quickly. For coffee connoisseurs and foodies alike, this event is bound to give New Yorkers and global attendees a truly exciting break from the daily grind.

WHAT: The New York Coffee Festival
WHEN: Fri., Oct. 13th – Sun, Oct. 15th 2017
Friday, October 13 | Trade Session (2pm – 7:30pm)
Saturday, October 14 | Morning Session (9:30am – 12:30pm)
Saturday, October 14 | Afternoon Session (12:30pm – 3:30pm)
Saturday, October 14 | Late Session (3:30pm – 6:30pm)
Sunday, October 15 | Morning Session (9:30am – 1pm)
Sunday, October 15 | Afternoon Session (1pm – 4:30pm)

WHERE: The Metropolitan Pavilion | 125 W. 18th St. | New York, NY 10011


For the latest on The New York City Coffee Festival, please visit:

Official Hashtag: #newyorkcoffeefestival


Allegra Events, the organizer of New York Coffee Festival, is a young, dynamic, and influential branch of the Allegra Group working to produce powerful, interactive events that engage and inspire audiences across the world.


How to Turn Every Body Into a Beach Body

We can’t really be sure if it was Instagram (read: a range of extremely gorgeous, over-the-top, stunningly beautiful and out-of-this-world hot women) that has gradually instilled us with this body, fashion and makeup paranoia or had we always been a tad anxious about it all just didn’t have it flaunted in our faces daily. Whichever the case, things are as they are – to most (if not all) of us it’s become extremely important to look good no matter where we go or what we do. The problem? It’s not always possible.

Although they may attack your “laziness” with arguments such as “where there’s will there’s power” and other similarly annoying word-gimmicks, you and I both know life doesn’t always grant you an extra of two hours to do your contour or a day off to go the gym. But, we do what we can, especially in the midst of getting ready for our upcoming summer holidays.

We are in this together. So, to help you eliminate that summer insecurity and get you back into a positive mindset, we’ve put together a little guide that should work to your benefit.

Ladies, do read on:

Take a look at your body, objectively

Photo by Arnaud Mesureur on Unsplash

We’re all prone to judge ourselves in much crueler ways than others would. With that in mind, it may be possible you are being just a little too harsh on yourself and that you actually look pretty fine! Still, whichever the case, take a look at yourself in the mirror (wear just your underwear) and instead of focusing on what you don’t like, make sure you highlight WHAT YOU DO LIKE about yourself. Try this exercise for a few days in a row and you’ll see what it’ll do to your self-image.

Do mind what you eat

Photo by Arnaud Mesureur on Unsplash

We are all fat… well, at least judging by the supermodels, commercials, billboards and other in-your-face methods of killing our self-esteem. Try to ignore those, really. If you had an entire day on your hands to just work on making yourself pretty, you’d look like a freakin’ diva! So, let’s forget about the unreal beauty standards for a second and think about our health. Make a promise to yourself that you’ll work on regulating your diet in order to increase your energy levels, brain functions and overall life quality. Include leafy greens, veggies, fruits and lean meats into your diet for a fantastic health boost. The extra pounds? They’ll melt away as a side-effect of your healthy lifestyle.

At least go for a run

Photo by Filip Mroz on Unsplash

Again, this doesn’t mean we’re cracking under the pressure of “fitness gurus” and other annoying fitness trips. This is for you – your feeling of fluffiness and your health. If you can’t make it to the gym, at least go for a run around the block. If it’s not five times a week, make it three times… as long as your body is getting some physical activity, you’ll be fine.

Buy a kick-ass swimsuit

Photo by Isi Akahome on Unsplash

Regardless of your size, you can look jaw-dropping on the beach. No, don’t role your eyes at us… you can! Can we talk about Ashley Graham for a second? Her curvaceous body is absolutely beautiful (as is her face) but the main reasons she oozes the gorgeousness she does are because a) she loves the way she looks and b) she knows what type of clothes/underwear/swimsuits to wear.

So, instead of trying to squeeze into a two-sizes-smaller bikini just because you want to prove something to somebody or wearing cuts that make your breasts look ranger or cover up the fact that you are “too skinny”, opt for a cut that agrees with your shape and compliments your figure. With a range of fantastic Baku swimwear you’ll find your pick in a jiffy.

Embrace all that is you

No matter your size, shape, the lines on your face or the projection of your beauty… you ARE gorgeous as you are. Leave comparisons aside and focus on you – ways you can upgrade yourself to be the best version of the fantastic creature you already are and strive towards a confident, healthy life.