Posts Written On May 26, 2017

That’s a Wrap! The Makeup Show NYC, Next Stop Chicago

The Makeup Show NYC, which continues to be the largest pro-driven beauty event in the world, was held on Sunday, May 7th and Monday, May 8th at Metropolitan Pavilion in New York City. The Makeup Show NYC brings together everyone’s favorite brands – from MAKE UP FOR EVER, Smashbox, and Kat Von D Beauty — as well as some of the biggest names in the beauty industry including Jordan Liberty who was named Artist of the Year for the show’s first-ever Pro Awards. Attendees, who came from all professional corners of the beauty industry, were able to shop for products from over 85 different brands, get tips from nearly 50 different inspirational keynote speakers and seminars, attend hands-on workshops, the first-ever The Makeup Beauty Brunch, and the return of the Beauty Tour NYC.

Shelly Taggar, Owner of The Makeup Show states, “The Makeup Show is not only a trade show or just a place to shop and take classes, it is a place to get inspired, get focused, to be among other industry peers, and share your knowledge and experience and love of makeup. The Makeup Show has given artists opportunity and has changed so many people’s lives, and that makes me very proud. We are looking forward to continuing this trend in 2017 with our next stop in Chicago, and following that Dallas and Los Angeles.”

The Makeup Show NYC Highlights The Makeup Show NYC featured over 85 top beauty brands including: Diamond Sponsor MAKE UP FOR EVER, Platinum Sponsor Crown Brush and Temptu PRO, Silver Sponsor Frends Beauty, Kat Von D and NYX Professional Makeup, Supporting Sponsors INGLOT Cosmetics, Alcone, MustaeV, Smashbox, and L’Oreal, Contributing Sponsors Glamcortec, Bdellium Tools and Pinnacle Cosmetics, and School Sponsor MAKE UP FOR EVER Academy.

The Makeup Show NYC kicked off the morning of Saturday, May 6th with The Makeup Show Beauty Brunch. This event gave attendees the opportunity to mingle with press, and share some time with their favorite artists and brands. Guests sipped champagne cocktails and celebrated the beauty business and brought home a gift bag full of the pro community’s favorite products. The Beauty Brunch was sponsored by MAKE UP FOREVER Academy, NYX Professional Makeup, Crown Brush, Glamcortec, and Perfect 365.

This year The Makeup Show NYC hosted the industry’s first ever, The Makeup Show Pro Awards, an annual awards series that allows makeup professionals the opportunity to show their favorite products and peers a little industry love. Jordan Liberty took home the win for Artist of the Year, who was proven by his peers as a master of his craft and an artist that has made an indelible mark on the industry this year. Brands from Ardell Lashes, MAKE UP FOR EVER, Urban Decay, MAC Cosmetics, Kat Von D Beauty, and RCMA took home the win for products in their awarding categories!

The Makeup Show Art Gallery- Colors of Beauty highlighted the work of incredibly talented Moises Ramirez. His gallery was a selection of multimedia pieces from various art collections that he has worked on in the past few years. His inspiration was drawn from when he was studying mixed medium and digital arts at Arizona State University; he branched off into the beauty world with a position for a creative global cosmetic company. Ramirez’s style is unique because it incorporates his art form skills of painting, makeup, and photography. The Makeup Show NYC featured a rare lineup of keynote speakers by top celebrity makeup artists and icons from around the world. A few in attendance included Romero Jennings, Jordan Liberty, Kevin James Bennett, and Vlada Haggerty. Each of these artists shared their secrets to success and techniques in inspiring keynotes and demonstrations. Hands On Workshops allowed a limited number of dedicated artists to be a part of intense learning with some of the largest names in the industry including Orlando Santiago, James Vincent, Esterique Aidan, Danessa Myricks, and Esterique who spoke on topics such as editorial beauty to the perfect makeup for photography to fundamentals of complexion and contour.

The Makeup Show NYC went out with a bang, finishing up with the return of the Beauty Tour NYC. Guests of the Beauty Tour were able to tour the city by bus with James Vincent, stopping at some of his favorite inspirational New York City spots, such as MAKE UP FOR EVER, NYX Professional Makeup, MAC, Sephora, Temptu, and The Body Shop.

About The Makeup Show NYC

The Makeup Show brings two—days full of inspiration, education and an opportunity for fashion and beauty professionals at all levels of their career to come together with some of the best brands and biggest names in the business. The Makeup Show is owned by Shelly Taggar and Alan Boss and produced by Metropolitan Event & Production and travels internationally from LA, NYC, Dallas, Chicago, and Orlando. Each show offers an unparalleled lineup of education and appearances from top beauty professionals, brings over 75 top beauty brands together, and focuses on career building and networking within the makeup community. The show provides a unique experience for the makeup professional to network directly from the best in the business. You can also stay up to date on the hottest show news through an informative blog covering all things beauty at Also, be sure to connect on Facebook, Twitter, and Youtube.


75% Agree Vitamin C Serum Leads to ‘Bouncy’, Resilient Skin

Beauty fans long for skin that ‘bounces back’ from all situations – skin that is plump, strong and bursting with elasticity. In new research, ASDM Beverly Hills has found that its Vitamin C Serum could be the hero product that many are searching for.

The advanced skincare specialist performed randomized tests on 50 participants that had applied the antioxidant product to their skin for just two weeks. After executing the skin turgor test to measure skin’s resiliency, the product, containing 15% Vitamin C, was shown to deliver a significant increase in the skin’s elasticity for 75% of participants.

Alexandra Marquez, from ASDM Beverly Hills said, “Vitamin C is incredibly popular, loved by foodies that want to boost their immune system and add an element of vibrancy to their day. However, we suspected that applying this vitamin topically to the skin as well as ingesting it can bring a number of beauty-boosting benefits, and our recent studies have proved us right!”

In-vitro studies have shown that Vitamin C is an essential ingredient for collagen biosynthesis, producing qualitative changes in the collagen molecule. It also serves as a cofactor for the enzymes prolysyl and lysyl hydroxylase which are responsible for collagen formation, essential for maintaining youthful skin. Regular use of this nutrient can visibly increase collagen production, improving skin’s structural strength and resiliency, as shown in the tests performed by ASDM Beverly Hills.

In order to leverage the collagen boosting capabilities of Vitamin C, ASDM Beverly Hills has developed a scientific serum, combining it with components to add to the effectiveness of the nutrient and to improve the skin’s overall appearance. Green tea extract, hyaluronic acid and pure argon oil are among the other active ingredients infused in every drop of the serum, increasing collagen production while also protecting the skin against free radicals and other harmful external factors.

Alongside the randomized tests, other reviews of the Vitamin C serum from ASDM Beverly Hills highlight the effectiveness of the product, gaining a 4.7 average rating from customers.

To find out more about this skin resiliency secret and to view the full range of paraben-free skincare products from ASDM Beverly Hills, visit the website at



ASDM Beverly Hills Corp was founded by Alexandra Marquez in the early spring months of 1998. It all started with one persistent dilemma that drove Alexandra from one dermatologist to another: her melasma. This type of melasma was not simply superficial, but it also had hormonal aspects that motivated her to change her diet, re-balance the alkaline nature of her body and detoxify her cells and organs from everyday accumulated toxicities.

Despite this drastic change in diet, her melasma persisted. After countless failed prescriptions promising to clear up her melasma, Alexandra was ready to take matters into her own hands. With the help of her innovative husband and his background in chemistry, they concocted a unique lightening formula that addressed the main issues of melasma: hydration, exfoliation, targeting, and prevention.

This amazing miracle cream outperformed all of her prescribed creams by not only targeting the issue, but also renewing and nourishing her skin back to health. In less than 3 months, her face was clearer than ever before, with more life and resilience. As is expected with anything that is actually effective, her friends started to notice. And so was born ASDM Beverly Hills basing its humble roots from one remarkable cream: The Arbutin Skin Lightening Cream. It marked an exciting beginning to an amazing collection of skin care products that would prove to be loved by all.