Posts Written On March 2017

Expert Offers Advice to Expecting Moms and Dads on Avoiding Cybertraps

“Technology may be our friend,” says Brooklyn, NY -based author and attorney Frederick Lane, “but it presents an ever-changing number of risks and perils, particularly to men and women who are trying to conceive, or who are expecting a child.”

Lane, in addition to being an expert in cyber law, is the author of eight other books dealing with the risks of online technologies (including the Internet, social media, email and smart phones). His latest book, Cybertraps for Expecting Moms & Dads: Pregnancy, Privacy, and Early Parenthood in the Digital Age, describes what parents can do to reduce and control the influence of technology on their lives.

“The choices you make determines the risks you are exposed to,” Lane says. “By choosing carefully, you can be safer and avoid the emotional pain and financial damage that can otherwise occur.”

Lane brings to this project his experience raising four boys, a decade on the Burlington, Vermont School Board, and more than two decades researching and writing about emerging digital technologies.
He says, “Technology can provide tremendous benefits to expecting moms and dads. And of course, the children born in the years to come will grow up in a society complete infused with digital and mobile technology. But expecting moms and dads have an obligation to understand the risks that technology can pose and to take steps to protect the physical, emotion, and social well-being of their children.” Lane’s new book explores the many risks that can be encountered, and how to deal with them, from conception through pregnancy to the earliest days of a child’s life.

Here is a sample of some of the many ideas and ways to parents can minimize the impact of technology on pregnancy:

  1. Keep mobile devices as far as possible from your reproductive organs (when trying to conceive), your fetus (while pregnant), and your newborn (after birth).
  1. Think about whether you really need to post a photo of your pregnancy test on social media, and understand the potential privacy risks when you do.
  1. Have a plan for telling family, friends, and your employer about your good news. Be sensitive on social media to people who may be less fortunate.
  1. Don’t be a distracted driver or walker. If you are pregnant or a new parent, put your phone away until you have reached your destination.
  1. If you use social media or the Internet, be prepared for an onslaught of advertisements related to your pregnancy, particularly in your second trimester. Your data is highly valuable to advertisers and retailers.
  1. Think carefully about the photos you post to social media while pregnant. It is very difficult, if not impossible, to prevent your photos from being reshared or misappropriated by pregnancy fetishists.
  1. Your new child will spend a lifetime establishing his or her identity. Before posting photos or updates on social media, think carefully about whether you are co-opting your child’s ability to do so.
  1. Carefully read the privacy policies for any pregnancy apps or “smart” infant devices that you purchase or use for free. The data you provide may be a significant part of the company’s revenue stream and you may discover that you have little or no control over how it is used.
  1. Delay as long as possible your newborn’s use of digital technology. Instead, emphasize adult and sibling interaction, verbal communication, and development of motor and tactile skills.
  1. Take the time to draft a digital technology pregnancy plan.

Cybertraps for Expecting Moms & Dads: Pregnancy, Privacy, and Early Parenthood in the Digital Age is filled with useful information and guidance that will help ensure the safety and protect of children against the perils of technology.

Frederick S. Lane

Cybertraps for Expecting Moms & Dad: Pregnancy, Privacy, and Early Parenthood in the Digital Age

List $8.99 (ebook) $12.99 (softcover)

292 pages Trade softcover & Kindle

Mathom Press

Official Publication Date: September 20, 2016

For more information

About Frederick Lane

Frederick Lane is an author, attorney, educational consultant, and lecturer based inBrooklyn, NY. He is a nationally-recognized expert in the areas of cybersafety, digital misconduct, personal privacy, and other topics at the intersection of law, technology, and society.

Lane has appeared on “The Daily Show with Jon Stewart,” CNN, NBC, ABC, CBS, the BBC, and MSNBC.

He has written nine books, including most recently Cybertraps for Expecting Moms &Dads (Mathom Press 2016). [Photo by Holden Blanco]

He lives in New York City. <>

The Cybertraps Blog <>



Is sunscreen causing more harm than good?

Is sunscreen causing more harm than good? We are told to wear sunscreen to protect ourselves from the damaging rays of the sun, but why is melanoma on the rise?  One person dies from melanoma every hour of every day.  Could it be something in our sunscreen or missing from our sunscreen?  UVB biased sunscreens particularly in North America prevent sunburn to some degree but offer little or no protection against skin cancer or photo aging.  Does this mean our sun protection is incomplete? With cancer rates up, more needs to be understood about our sun protection.

“It’s been our founding company principle to create sunscreens that are ‘safe’ enough for even a pregnant women to use. What does that mean and what are its implications for the sunscreen industry and consumers?” The executive director Sara Dudley said. It’s a question worth examining as evidence continues to mount against conventional sunscreens that contain filters like oxybenzone and even avobenzone. The Sunscreen Company has expertise in hormonal and reproductive health, photobiology and sunscreen formulations. This combination puts us in a unique position to understand the latest science as it emerges.

The Sunscreen Company has attempted to raise the concerns with regulatory bodies, academic circles and through the network of medical professionals. Although the science is founded on well –  established principles in endocrinology and dermatology, it’s a message that is not always well received. Its implications span multiple medical fields and would require a multiple-disciplinary approach. At the moment, there seems to be a lack of a will and a way to affect the way physicians provide counsel.

Every Morning Sun Whip SPF 25


The most popular formula- a great facial sunscreen with a cashmere matte finish.  Apply it to the face, neck, chest and hands daily! Zinc oxide provides consistent and photo-stable protection against UVB and UVA rays. It’s soothing and calming to the skin, which is why mothers apply zinc oxide to their babies’ bottoms. This 15% zinc oxide and 7.5% encapsulated octinoxate blend applies invisibly and smoothly to the skin.

It provides just the right amount of hydration for many but pairs nicely with our H20 Hydration. It is also perfect for those with combination, oily or acneic skin. This is an essential for both young and mature skin and provides essential daily protection.


Exfoliant Reveal


 As we age or are exposed to the damaging sun or pollutants, intracellular glue causes surface cells to stick together. These dead cells sit on the top layer of living cells called the epidermis. Exfoliant Reveal is made of 8% glycolic acid that is effective at helping to unglue these cells and expose the new living ones below. It can be used as weekly treatement or if used alone- daily. Dull, rough or dry skin becomes smoother, softer and begins to glow. When used in combination with other targeted treatment products, it can enhance the absorption of other active ingredients into the skin. It is also beneficial for those suffering from mild acne.

H2O Hydration


H20 Hydration provides calming relief from the day’s stress and great anti-aging benefits!

This olive based moisturizer mimics the skin’s own barrier, allowing its active ingredients to penetrate deeply. These active ingredients include:

Tetrapeptides: These peptides reinforce the cellular matrix of the skin, increasing the production of new collagen, hyaluronic and elastin molecules. These important building blocks break down as we age and make the skin lose its ‘pinchable’ or plump quality.

Ectoins: This natural bio-active substance stimulates the skin’s own defense mechanisms against UV and environmental stressors. They encourage the production of essential proteins that help repair cellular damage to the skin.

Resveratrol: This blockbuster anti-oxidant is meant to have the same benefits of drinking 300 glasses of wine a day without the unwanted side effects. It mops up free radicals to prevent further oxidative damage.

H20 Hydration is a great daily moisturizer and anti-aging product. Apply it in the morning before your Sun WhipTM or during the evening as part of your night time regimen.

About The Story of the Sunscreen Company

Founded in 2008 by Canadian physicians, Denis Dudley and Sharyn Laughlin, CyberDERM is dedicated to creating products that feature the latest and best advances in the science of formulations backed by the credibility of medical professionals. All products are created with the premise of being safe, aesthetically elegant and most importantly effective. Products include world class zinc oxide sunscreens and a complementary line of luxury cosmeceuticals. CyberDERM belongs to a ‘new’ school of sunscreen formulations, each formula is created by handpicking the most interesting and unique active ingredients from around the world and then choosing a select number of complementary ingredients to round out the finished formulation.