Happy SAG Awards, everyone!
Evan Rachel Woods’ look with IT Cosmetics at-a-glance below and in-depth product information beneath that.
Nominee for Outstanding Performance by an Ensemble in a Drama Series
Makeup by Toby Fleischman for IT Cosmetics
Now the IT Cosmetics™ New Year, New Confidence in Your Skin! Skincare Collection gives you the power to reveal your most beautiful skin—and to look in the mirror and see everything that is right.
This exclusive four-piece collection features two of your IT Girl™ skincare must-haves, plus two new game-changing innovations that deliver life-changing, skin-transforming results! While new Bye Bye Under Eye Eye Cream™ is your solution for a smoother, brighter-looking eye area, Confidence in a Cream™ intensely hydrates and is perfect for all skin types! Also included is your new Confidence in a Compact™ with SPF 50+, which features all the benefits of your best-selling cream—infused with full-coverage pigments and SPF 50+ physical sunscreen for all-day complexion perfection. Use your new Heavenly Skin™ Skin-Smoothing Complexion Brush for flawlessly even application and get compliments on your skin, not your makeup!
Feel free to share this information on social or main channels, we’ll be sharing the social love with the hashtag #NewYearNewConfidence.
Until now, no one has been able to create a serum and combine it with pigments and SPF 50+ for full coverage. Not only does it deliver all the amazing skincare benefits of our best-selling Confidence in a Cream, the groundbreaking solid serum technology and high-performance anti-aging ingredients truly transform your skin!
Why you’ll love IT!
- Now available in 7 skin transforming shades!
- Our proprietary Anti-Aging Armour Regenerative Concentrate immerses your skin in moisture, restores visible radiance & reduces the look of pores, discoloration, lines & wrinkles – perfect for even the most sensitive skin!
- The innovative airtight compact will always deliver the freshest, most hydrating results every time.
- Pairs perfectly with our NEW Heavenly Skin Skin-Smoothing Complexion Brush – features patent-pending Heavenly Skin brush hairs that are infused with silk, niacin, peptides and antioxidants!
“One of the many things I love about Evan is she always likes to keep them guessing. So for our SAG awards look, she wanted to compliment the incredible blue velvet Altuzarra suit with a really feminine beauty look which is something we haven’t done in a while. In fact, our reference point for the day was a “Snow White fairytale.” We kept the focus on her gorgeous porcelain complexion and created a soft, gold “doll eye.” It was the perfect complement for a bold lip.
To get started, I used Confidence In A Cream to give her a great moisturized canvas and Bye Bye Under Eye Eye Cream to prep the eye area.
I have been using IT Cosmetics CC+ Cream on Evan religiously now for a while, but I’m really loving the new Confidence In A Compact Skin-Transforming Full Coverage. The Solid Super Serum in Light is amazing on her skin. The Brow Power Super Skinny Brow Pencil in Universal Gray has been a game changer for me, especially with Evan’s cool hair color these days. It’s the perfect ashy grey color that makes her brows look really natural.
For that doll-baby eye, I prepped the eyelid with Bye Bye Under Eye Illumination Concealer. I smudged Mocha & Warmth from the Naturally Pretty Palette into her crease and under the eye and then layered on top the gorgeous gold “Unstoppable” color from the Superhero Palette. I popped the Transforming Pearl shimmer color from the same palette in the corner of the eye and under the brow bone.
I always tend to mix a few blushes together for a custom shade and on Evan’s cheeks today is Ombré Radiance Blush in Je Ne Sais Quoi and Vitality Cheek Flush in Magical in Mauve.
Those long lashes of hers got a coat of my favorite Superhero Mascara and then I used Tightline Waterproof on the bottom lashes to really give her that doll eye look.
To set everything and give her a flawless finish, I dusted Bye Bye Pores Airbrush Powder in her T-Zone and gave her a little extra glow with Hello Light Luminizer in Bella Brilliance.
Your Lips But Better Waterproof Lip Liner in Perfect Red was the fairytale shade to finish off our Snow White pout!”
- IT Cosmetics Bye Bye Pores™
- IT Cosmetics Your Skin But Better™ CC+™ Cream with SPF 50+ in Light
- IT Cosmetics Confidence in a Compact in Light – NEW, LAUNCHING THIS WEEK!
- IT Cosmetics Hello Light™ Anti-Aging Powder Luminizer in Bella Brilliance
- IT Cosmetics Ombré Radiance Blush™ in Je Ne Sais Quoi
- IT Cosmetics Vitality Cheek Flush Powder Blush Stain in Magical Mauve
- IT Cosmetics Bye Bye Under Eye Illumination™ Anti-Aging Concealer in Light
- IT Cosmetics BROW POWER™ Super Skinny in Universal Gray
- IT Cosmetics Tightline™ Full Lash Length Black Mascara Primer in Black
- IT Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette
- ITCosmetics Superhero Eye Transforming Anti-Aging Super Palette
- IT Cosmetics Superhero™ Mascara
- ITCosmetics YLBB® Your Lips But Better Waterproof Lip Liner Stain in Perfect Red
IT Cosmetics Confidence in a Cream™
Great skin starts with confidence! Perfect for all skin types, even the most sensitive, Confidence in a Cream™ deeply hydrates, restores radiance and reduces the look of pores, uneven texture and discoloration. Proprietary Anti-Aging Armour Regenerative Concentrate™ is activated upon contact to immerse your skin in moisture for powerful results that you’ll see instantly, and more dramatic results over time.
Developed with plastic surgeons, the leading experts in skin rejuvenation, this revolutionary super cream is your quick-absorbing moisturizer that goes beyond hydration for results you can feel confident in. Paraben-free, hypoallergenic and non-irritating, Confidence in a Cream™ nourishes your skin with collagen, hyaluronic acid, peptides, ceramides, antioxidants and colloidal oatmeal to help minimize the appearance of fine lines and wrinkles while improving the texture of your skin and delivering the ideal amount of moisture.
Clinically shown results!
- 100% said skin was soft, smooth & infused with moisture*
- 97% said skin looked and felt rejuvenated*
- 94% said skin felt younger and healthier*
- 81% said pores appeared minimized, and fine lines & wrinkles appeared less noticeable
IT Cosmetics Bye Bye Under Eye Eye Cream™
Make tired eyes look instantly more awake! Developed with plastic surgeons, this clinically shown anti-aging, moisturizing eye cream visibly smooths lines and brightens while reducing the appearance of dark circles and puffiness. Perfect for all skin types, even the most sensitive, the deeply nourishing, quick-absorbing formula delivers powerful results to leave your eye area looking younger and well-rested.
This luxurious cream’s exclusive “dark shadow minimizing” blue tint brightens even the darkest eye circles. Collagen, essential oils and caffeine help nourish and firm your delicate eye-area skin, while vitamin C, copper, blue algae and peptides give you loads of anti-aging benefits. Plus, hyaluronic acid and cucumber extract hydrate, cool and help attract and maintain moisture to enhance suppleness and restore radiance.
- Clinically shown to reduce the look of lines and wrinkles, dark circles and puffiness!
- Exclusive “dark shadow minimizing” blue tint brightens even the darkest under-eye circles
- Anti-aging copper, caffeine, vitamin C, collagen, cucumber extract and peptides
IT Cosmetics Your Skin But Better™ CC+™ Cream with SPF 50+
Developed with plastic surgeons, it truly gives you full, flawless, perfect coverage and protects your skin with SPF 50+ UVA/UVB broad-spectrum physical sunscreen.
Clinically shown to give you 179% of skin hydration, smooth skin texture and enhance skin brightness, this breakthrough color-correcting cream never creases or cracks and instantly camouflages skin imperfections including dark spots. Plus, it’s infused with an advanced anti-aging serum made of hydrolyzed collagen, peptides, niacin, hyaluronic acid, antioxidants and vitamins A, B, C and E that work in harmony to diffuse the look of wrinkles, minimize pores and give you a more radiant, supple and flawless-looking complexion.
IT Cosmetics Bye Bye Pores™
Instantly erase the appearance of imperfections with Bye Bye Pores™, your airbrushed perfection in a jar! Developed with plastic surgeons and infused with Bye Bye Pores Optical Blurring Technology™, this anti-aging, skin-perfecting powder utilizes real silk to make your pores disappear from view, and hydrolyzed collagen to smooth away the look of wrinkles. Loads of antioxidants, peptides and skin-loving ingredients give you a shine-free, airbrushed finish. Plus, the universal translucent shade goes on completely clear and works on all skin tones!
- #1 best-selling, award-winning powder
- Airbrushing in a jar
- Bye Bye Pores Optical Blurring Technology™ blurs imperfections for a flawless finish
- Universal translucent shade for all skin tones
- Anti-aging with silk, hydrolyzed collagen, antioxidants and peptides
NEW!!!! IT Cosmetics Confidence in a Compact with SPF 50+ in Light
Developed with plastic surgeons, Confidence in a Compact starts its life as your first-ever, clinically shown anti-aging solid serum, and is infused with full-coverage pigments and SPF 50+ UVA/UVB broad-spectrum physical sunscreen. It truly delivers all the skincare benefits of your best-selling Confidence in a Cream, plus your full-coverage foundation and SPF 50+ in one simple step! The groundbreaking solid serum technology combined with anti-aging hydrolyzed collagen, hyaluronic acid, squalane, antioxidants and a super ceramide cream transform your skin.
Perfect for even the most sensitive skin, Confidence in a Compact helps boost your skin’s natural regenerative cycle. The proprietary Anti-Aging Armour Regenerative Concentrate is activated upon contact to immerse your skin in moisture, restore visible radiance, reduce the look of pores, discoloration, lines and wrinkles, and improve the look of firmness. You’ll see powerful results instantly and more dramatic results over time.
IT Cosmetics CC+™ Radiance Ombre Blush in Je Ne Sais Quoi
Your gorgeous flush of color and radiance is just a brush stroke away with this innovative color correcting radiance Ombré Blush. The exclusive Je Ne Sais Quoi® shade transforms from matte to radiance and is formulated to bring out your individual healthy flush of color and glow! Perfect for all skin tones.
Clinically shown all day waterproof!
IT Cosmetics Vitality Cheek Flush Powder Blush Stain in Magical in Mauve
A 4-in-1 multi-tasker powerhouse- It will take the place of your powder blush, cheek stain, Antioxidant defense and hydrating skin conditioner all in one innovative technology! The cutting edge micro-milled long-wear, powder stain is also Talc-free so itnever clings to fine lines and wrinkles, plus it gives you that glow of a stain, without any of the side effects of liquid stains such as skin sensitivity or disturbing the finish of foundation!
Developed with plastic surgeons, this hydrating, brightening and Anti-Aging blush gives the perfect naturally pretty flush of color to the cheeks and lasts all day long, until you take it off. This truly innovative, yet natural formula contains IT Cosmetics® Hydra-LuxeTM technology including ingredients such as Plum Oil, Cherry oil, Hyaluronic Acid, Pomegranate, Seaweed Extract, Grape Seed, Aloe and Jojoba that all work together to treat, hydrate, condition, and nourish your skin. Plus Vitality Cheek Flush is packed with Anti-Aging Antioxidants including Vitamins A, C, E, Acai, Green Tea and White Tea to protect and ward off free-radicals all day long. This Made in the USA formula is also Paraben-free.
- Infused with Anti-Aging technology
- Long wearing, micro-milled powder
- Sheer buildable pigments for just the right touch of color
- Brightens and hydrates the skin
IT Cosmetics Hello Light™ Anti-Aging Powder Luminizer in Bella Brilliance
Achieve a beautiful, lit-from-within complexion with this anti-aging powder luminizer—now available in Bella Brilliance, a beautiful ombré gold shade! One of three NEW limited-edition shades designed by IT Girl™ contest winners, Bella Brilliance is the creation of IT Girl™ vlogger Nabela “Bella” Noor, who suffers from skin discoloration caused by Polycystic Ovary Syndrome. Bella was inspired to create a radiant, golden shade that brightens every complexion, especially tan to deep skin tones.
Infused with skin-loving, high-performance ingredients to glide effortlessly over lines and wrinkles, the hydrating formula utilizes proprietary Drops of Light Technology™ for your most flawless, natural-looking glow. This talc-free powder illuminates without glitter or shimmer, and works beautifully on bare skin or over your favorite foundation.
IT Cosmetics Bye Bye Under Eye Illumination™ Anti-Aging Concealer in Light
Your best-selling, award-winning Bye Bye Under Eye™ Anti-Aging Concealer just got brighter! Experience the same highly pigmented, full-coverage waterproof concealer that covers absolutely everything and won’t crease or crack—now with Drops of Light Technology™ for added radiance and a lit-from-within glow.
Infused with proprietary anti-aging technology and skin-loving ingredients including hydrolyzed collagen, peptides, vitamins, hyaluronic acid and antioxidants, this multipurpose formula was developed with plastic surgeons, and is clinically shown to make your skin look younger. Wear it as a spot-concealer or all-over foundation to visually camouflage imperfections, diffuse the look of lines and wrinkles, and brighten your eye area for your most beautiful, luminous results.
IT Cosmetics BROW POWER™ Super Skinny in Universal Gray
Little known fact…Symmetry is what equates to beauty in the human eye. Did you know that your eyebrows are the only feature on your face that gives you your frame of symmetry so brows are your most powerful feature to be your most beautiful you!
Developed with plastic surgeons, the foremost experts in facial symmetry, Brow Power Super Skinny™ revolutionary automatic ultra-fine waterproof pencil is the first-ever super skinny micro-tip actually designed and measured to perfectly mimic the exact width of real brow hair with each stroke giving you truly natural-looking brows. The custom 1.4mm tip, combined with the built-in brow grooming spoolie delivers the look of real hair to your brows with precise hair-by-hair like application that adheres to skin and looks like real hair in just seconds! Achieve long-wearing, budge-proof and sweat-proof results easily. Plus all 7 shades utilize IT Cosmetics Brow Power® universal transforming shade technology, allowing you to adjust your color based on pressure so you get a perfect match to your hair color in your color range every time. Press light for lighter hair in your shade range, and apply more pressure for darker tones. IT puts the power of perfect symmetry and your most beautiful you at your fingertips!
IT Cosmetics Tightline™ Full Lash Length Black Mascara Primer
An award-winning game-changer in mascara and eyeliner technology. It is your mascara, mascara primer and eyeliner in one. If you have sparse or missing lashes, the Tightline™ brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid space.
The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients including Peptides, Collagen, Proteins, Biotin, Nettle Extract, Green Tea, Jojoba, and Vitamins all the way down to the root of your lashes. Paraben-free, fragrance-free, phthalate-free, sulfate-free, and is it great for even the most sensitive eyes.
- First Ever Primer + Mascara + Tightline™ Liner All in One
- Gets to the “root” of the eyelashes
- Ultra black formula lengthens and thickens
- No clumping formula
- Protects and conditions eyelashes
- Maximizes the results of your favorite mascara
- Paraben-free, Fragrance-free and Sulfate-free
IT Cosmetics Superhero™ Elastic Stretch Volumizing Mascara
Imagine lashes so long and full, they appear to have stretched wider and longer before your eyes! Now, you can infuse your lashes with superhero powers in just one coat using Superhero™ mascara. Proprietary Elastic Stretch Technology wraps each individual lash in a volume-boosting, lengthening and ultra-conditioning black cape of power and color that’s clinically shown to give you your strongest, longest, thickest and most defined lashes!
Formulated with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, this anti-aging mascara will take your lashes to new heights. The innovative formula and Lash-Changing Power Brush work together to coat every lash from base to tips, lifting and separating to create a fuller lash line—no lash is left behind! This super-black mascara is also super-buildable, so lash power is at your fingertips; simply apply more coats for additional volume and length.
- Game-changing, exclusive Elastic Stretch Technology for volume & length!
- Lash-Changing Power Brush for maximum reach, lift, separation & curl
- Super-buildable formula for custom lash-power results
- Super Black pigment plus collagen to condition as you coat
Naturally Pretty™ Matte Luxe Transforming Eyeshadow Palette
The original lid-loving phenomenon! Discover your most naturally pretty eyes with this must-have palette—featuring all the universally flattering shades you need for day to night, no matter the occasion! Naturally Pretty™ includes 14 anti-aging shadows that, with a tap of the bonus Transforming Pearl shade, turn from matte to radiant pearl for endless eye-opening color combinations. Developed with plastic surgeons and infused with hydrolyzed collagen, real silk, peptides and proprietary No-Tug Technology™, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for every IT Girl’s makeup collection!
- Must-have palette featuring 14 matte-to-pearl eyeshadows for day to night!
- Anti-aging, talc-free formulas infused with collagen and real silk
- No-Tug Technology™ smooths and neutralizes for younger-looking lids
- Highly pigmented, long-wear shades make your eyes come alive!
IT Cosmetics Superhero™ Eye Transforming Anti-Aging Super Palette
Transform your eyes with this must-have, universally flattering, game-changing palette featuring 12 all-new Superhero™-inspired shades. Discover the long-wear power of innovative Superhero Pigment Power Technology™ for super smooth, super skin-loving, super saturated shades that last from day to night! Experience your flawless Superhero Nudes, Superhero Neutrals and Superhero Liners, plus discover your ground-breaking Superhero™ Eye Foundation™ eyeshadow base shades in three super wearable colors that are perfect for all skin tones!
- 12 all-new, must-have Superhero™-inspired shades, perfect for all skin tones!
- Superhero Pigment Power Technology™ for super saturated, velvety, skin-loving color that lasts
- Revolutionary Superhero™ Eye Foundation™ eyeshadows color correct, neutralize & smooth lids
- Easy how-to guide gives you the power to create limitless eye looks, from natural to classic to smokey!
IT Cosmetics YLBB® Your Lips But Better Waterproof Lip Liner Stain in Perfect Red
A clinically shown waterproof automatic lip liner pencil that is also a stain, so it truly lasts! Hydrating primer, and long-wear stain that doesn’t dry out lips and keeps your favorite lip product in place!
Developed with leading plastic surgeons, YLBB® stands for Your Lips But Better™ and that is exactly what this product is all about! An ultra-luxe, ultra creamy, clinically shown, waterproof automatic lip liner pencil that is your lip liner, lip primer, long-wear liner stain and reversible lip liner all in one! This truly innovative formula is infused with Peptides, Collagen, Hyaluronic Acid, hydrating Avocado Oil, Shea Butter, Aloe, and Jojoba that work together to treat, hydrate, condition, sooth and nourish your lips all while minimizing the appearance of lip lines and keeping your lip color in place! Also packed with Anti-Aging antioxidants including Vitamins A, C, E, Acai, Green Tea and White Tea to protect and ward off free-radicals all day long.
Paraben-free. Wear alone or with your favorite lip color.
- First ever lip liner stain!
- Clinically proven waterproof after 8 hours of wear
- Infused with hydrating Anti-Aging ingredients
- Prevents your favorite lip product from feathering