Posts Written On January 29, 2017

PlayMonster To Empower A Generation of Boys with Wonder Crew Buddies Hitting Shelves January 2017


Company to Launch Line of Buddies that Inspires Boys to

— Go Anywhere, Be Anything —

It is great that your boy can have a little companion when he is growing up. I really wonder why boy cannot play dolls because it is true that I did not see a lot of doll toys in the market for boys. But as we know how important it is for boys to know how to express their emotions and feelings. Sometimes, parents love buying the boys car toys, machine toys, some stuffs seem more kind like a man. I think it is the time to let parents know what else they should get for boys. It is Wonder Crew Buddies.

I have one for my nephew. Yes he is Asian, so I choose this Asian one for him. Of course, there have other three choices.

They are Superhero Will, Superhero Eric, Superhero James and Superhero Marco!

It is so sweet to let your boys, nephews or little brothers feel they are the bigger version of these superheroes! Let them know that they also have the right to express feelings no matter boys or girls.

Wonder Crew Buddies are from PlayMonster LLC , which is designed to empower boys to connect, nurture and build empathy through friendship, imagination and adventure. Wonder Crew is turning the table on the conversation about gender stereotypes and toys, which has largely been focused on presenting more options for girls to play. Combining the adventure of an action figure with the emotional connection of a stuffed animal, the 15″ Wonder Crew buddies have coordinated role play accessories for their kid owners.

“We are thrilled to bring Wonder Crew into the PlayMonster portfolio,” said Bob Wann, Chief PlayMonster of PlayMonster LLC. “We know from consumer research that boys ages 2 – 5 are already playing with dolls, yet there is a distinct hole in the marketplace for them. We believe it’s the perfect time to introduce this important toy line to mass market as big retailers and our industry are together breaking down gender stereotypes to help boys develop their emotional maturity including compassion and kindness.

As a result of PlayMonster’s commitment to Wonder Crew, the line will hit retail shelves early 2017.  Wonder Crew, targeted to boys ages 2 – 5, includes four buddies of different races each wearing Superhero gear, and packaged complete with a matching cape and mask for the child. Adventure Packs in the themes of builder, explorer and snuggler (for bedtime) will be sold separately and also come with matching gear for the child.

About PlayMonster LLC

Beloit, WI-based PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing quality products like the award-winning The Game of THINGS…®, 5 Second Rule®, Mirari®, Stinky Pig™, Yeti in my Spaghetti®, Farkle, Chrono Bomb®, OK to Wake!®, Lauri®, Stratego®, Roominate™, My Fairy Garden™ and Wooly Willy® is how PlayMonster helps keep play alive for all ages.


Hair Launch – BioSilk’s 1st Blow Dryer & Iron Line

6 new tools combining the power of ceramic & titanium for optimal heat and sleek styling

Farouk Systems Inc. integrates the dynamic elements of ceramic and titanium in its highly anticipated, deluxe tool line launch, BioSilk Professional Tools. This durable line includes 6 offerings and a newly branded BioSilk Hot Thermal Protectant Mist. Now available:

These lightweight tools bear maximum heat to enhance styling efficiency, producing salon quality results. Each styling tool is equipped with titanium, a premium heat conductor that possesses immense strength, enabling lightweight tools to withstand increasingly high levels of heat. Due to its resistance to corrosion and immeasurable strength-to-density ratio, titanium plates and barrels heat instantaneously, allowing for faster styling. Additionally, titanium seals the cuticle, locking out humidity and producing resilient shine.




BioSilk Hot Thermal Protectant Mist – $18

BioSilk Hot Thermal Protectant Mist offers complete heat protection. Its advanced formula utilizes silk and other protecting ingredients to help shield hair from thermal damage caused by the hottest flat and curling irons, while giving long-lasting styling results with ultimate shine.

To view the Biosilk Tool video, visit:

Where to buy: