Breakdown of $12M Macy’s Parade


Macy’s Day Parade costs between $10.4 and $12.3 Million

Ebates, the online cash back shopping site and the one stop shop for all online holiday purchases, developed an infographic that shows a quick breakdown of the money and where it actually goes:

  • 4,000+ Macy’s employees who volunteer on Thanksgiving morning
  • 8,000 people who help put on the Parade
  • 17 giant character balloons, 27 floats, and 10,000 parade marchers including 1,000 clowns, 1,100 cheerleaders and dancers and 12 marching banks
  • Each float costs between $30,000 to $100,000, and a sponsoring company can expect to pay $190,000 for a new balloon
  • $510,000 in helium costs, $138,573 in taxes, $51,33 in logistical coordination and $810,000-$2.7M in float costs


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