Dreamforce Features New Pet Tech Startup

Chicago-based, Figo, is one of 35 companies around the world who has been invited to speak and appear at Dreamforce and in the exclusive Startup Valley this week! Figo is specifically being recognized for their incredible cloud-based technology, which has recently earned them a 2016 SMA Innovation in Action Award.

Dreamforce Features New Pet Tech Company

Figo, one of the eminent cloud-based technology startups to come out recently, is honored to be recognized by Salesforce at this year’s conference.


Join Figo on Oct. 4-5, at Dreamforce 2016 in San Francisco, as they showcase their cloud-based platform and discuss their innovative approach to customer service.

Dreamforce is the world’s largest software conference, and the destination for discovering inspiring startups. This year they’ve singled out Figo, among approximately 35 other startups from around the world, to be featured in their exclusive Startup Valley event.

“We are thrilled to be part of Dreamforce and to be able to share our experience with a larger audience,” said Figo founder and CEO Rusty Sproat. “Having come out of a Google Tech Hub [Chicago’s 1871], we built our company using a no-stack approach. Salesforce has been an integral part of how we have been able to scale and transform the customer experience.

Figo is an exciting new contender in the pet marketplace that has melded their proprietary Pet Cloud technology with affordable pet health insurance.

Some features of the Figo Pet Cloud include:

  • Upload and access medical records, vet bills, pictures and other important files
  • Receive vaccination, appointments and important reminders
  • Find groomers, hotels, daycare, parks and pet friendly businesses in seconds
  • Online Pet Profiles, digital tags and group texting to reunite lost pets faster
  • File a claim via your smartphone and get paid electronically


“Figo is all about making life easier for people and their pets,” explains Sproat. “From day one, we set out to start a company that would entirely change the way we manage our pet’s lives and health. The Pet Cloud puts the entire life of your pet in the palm of your hand, and our healthcare plans are simple and easy to understand.”
On Tuesday, Oct. 4, starting at 12:30 p.m., Figo VP of Sales and Operations Justin Lyons will be speaking on the Dreamforce panel How can small businesses crush the competition in customer support? at the San Francisco Marriott Marquis Hotel, Foothill F.

On Wednesday, Oct. 5, Figo will be fielding questions on entrepreneurship, their technology, and how they use Salesforce to thrive, at Dreamforce’s Startup Valley located on the 1st Floor of the Moscone West.


Born in a Google Tech Hub—Chicago’s premiere 1871 incubator for digital startups—Figo is the first lifestyle and technology brand to meet the demands of the 21st century pet owner. Their straightforward mobile experience melds innovative cloud technology with affordable and easy to understand insurance. Figo has been featured in Crain’s Chicago BusinessInc. MagazineFortuneThe Chicago Tribune, and on NBC. Recently, they received the 2016 SMA Innovation in Action Award.

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