Posts Written On October 26, 2016

PlayMonster Steps up STEM Offerings and the Play Experience This Holiday

PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives.  This holiday, they bring increased motor power and play-friendly dolls to the award-winning Roominate line of building sets, while the My Fairy Garden line brings children imaginative, fantasy, open-ended play with garden play sets that allow the nurturing of real plants. Roominate is an award-winning line of complete building sets that are designed for girls in order to bridge the gender gap in STEM. The line was started with one simple mission: open up possibilities for girls by showing them that creativity and engineering are fun.


PlayMonster improved upon the highly successful Roominate line by increasing motor power and creating unique building pieces and more play-friendly dolls! With all sets, girls can build the creations shown, or use their imagination to create their dream project! It’s fun for them to “Think it, Build it and Switch it on!”

screen-shot-2016-10-26-at-11-47-56-pmEmma’s Townhouse—Build a tall townhouse, or a wide one, either way you can design a colorfully modern home!

Use the included motor to build a ceiling fan, or anything you can think of! Includes Emma doll and her pet pig Hodgkin.

Ages 6+.

SRP $29.99;

Available at Wal-Mart, Toys “R” Us, Barnes & Noble.



Cotton Candy Carnival—Build a fun Ferris wheel, carousel, swing, game tent and more! Includes two motors to bring rides to life, along with Bettina and Jenna dolls.

Ages 8+.

SRP $39.99;

Available at Wal-Mart, Toys “R” Us.

My Fairy Garden is the first of its kind: a toy that’s also a real, live garden! Children love kits that allow them to grow plants at screen-shot-2016-10-26-at-11-48-02-pmhome; it gives them a connection to nature and a sense of satisfaction at having nurtured a living thing. My Fairy Garden takes it to a new, exciting level by allowing children to interact with it as part of an enchanting play set!

Children plant the quick-germinating seeds, and care for their garden, all while setting up and playing with adorable fairies, woodland friends and accessories! It’s a great collectible line and a fun addition to the ever- growing STEM category of toys, for children ages 4 and up!

Freya’s Magical Cottage— An adorable flower pot that’s a welcoming fairy home where Freya entertains friends and tends to her garden! The set includes the flowerpot cottage with opening doors and terrace, tray, cottage furniture, toadstool, Freya the fairy, her friend, and gardening accessories and tools.

SRP $24.99; Available at Wal-Mart, Toys “R” Us, Outset.


Make All Their Wishes Come True

Happy Holidays and Best Wishes from Madame Alexander Doll Company. It’s the most wonderful time of the year! Charm the hearts and imaginations of young children with the gift of Madame Alexander, a collection of dolls that are beautifully designed and age-appropriate products of quality and craftsmanship for over 90 years!


The Middleton Doll Adoption Line:

The Middleton doll adoption line combines quality craftsmanship with a creative touch. This collection of 16-inch baby dolls features exquisite details; such as the Middleton doll sculpt, as well as premium weight and quality fashion and accessories. Complete with realistic facial features and accessories that can be mixed and matched, these dolls provide an unparalleled play experience. Middleton dolls will be offered to Toys R Us customers across the US.

Newborn Nursery Newborn Baby:

ready to love with a sleeper layette, hat, cuddly blanket, and soft pillow, with four choices of skin & eye tones.

Newborn Nursery Baby Essentials:

everything the little parent needs, including a sleeper layette, hat, booties, stuffed animal, and additional outfit and sweater, with three choices of skin & eye tones.

New Parents will enjoy personalizing an adoption certificate and visiting the adoption center online for more adoption fun. Additional accessories and play packs are available to complete the Newborn Nursery Collection.



Babblebaby Little Sister:

Babblebaby Little Sister is the perfect doll for the nurturing mommy in your life. With over 80 sounds like giggling and cooing, she will enjoy hours of fun and caring for her baby. Specially designed with a soft body to hug and snuggle at 14” long, Babblebaby Little Sister is accessorized in a perfectly playful outfit. She is crafted with a beautiful baby face, smiling expression and eyes that open and close.

Babblebaby Little Sister AVAILABILITY: SRP: $44.99 AGES 3+



Not your average princesses…spread the message of freedom and join these five teenage princesses to save the planets of

the Pentangle through music with their band Spacepop. These you tube series heroines get the Madame Alexander fashion doll

makeover. Bring the Spacepop band home and collect all 5 11-inch fully articulated dolls: sassy Rhea, punk-rock Juno, super smart leader Athena, free-spirit Hera, and fashionista Luna.

The SpacepopTM line assortment includes:

Five 11” fashion dolls — Athena, Hera, Luna, Juno and Rhea Two accessories included in package:

• One 2.5” Coordinating Spacepet – Mykie, Roxie, Adora, Skitter and Springle

• Exclusive sneak peak chapter from the graphic novel “Spacepop: Not Your Average Princesses”


LAUNCH: November 2016