KYBOE! Watches, owned and operated by principals Marc Bell and Joe Roos, showed their collection on the NYFW runway for the first time with both male and female models sporting in house fashion designs. Held at The Arc at Skylight at Moynihan Station on Sunday September 10th, the artistic and playful show also featured a large moving presentation down the center of the runway.


KYBOE! watches brought their bold, colorful designs to NYFW with a fun and unique presentation with both models and mechanics. Seated in the front-row were celebrities including actor and rapper, Ice-T and wife Coco Austin, actor George Takei and influencers Shea Marie, Caroline Vreeland, Dani Song, Camelia and Violet Somers. Additional notables in attendance included bloggers Cailli and Sam Beckerman,stylist Shaq, Olympic gold medalist Tori Bowie, and influencers Casi Davis, Hanna Beth and Natasha Sen Fizdale.


The front-row crowd included actor and rapper, Ice-T and wife Coco Austin, actor George Takei and influencers Caroline Vreeland, Shea Marie, Dani Song, Camelia and Violet Somers and bloggers Cailli Beckerman and Sam Beckerman. 

Photo credit: Zach Hilty/


LULU attended the show for and did live sketches!

It was a really great experience drawing sketches with the strong beats and models running on the stage with big smile. The watches presentation was very unique. They set a running stage for the watches. It was like watches had the catwalk at the same time.


About Kyboe: KYBOE! watches are the biggest and boldest on the planet, offering creative and stylish designs inspired by the vibrant and colorful tulip fields of the Netherlands. Our watches serve as statement pieces and are created specifically for a work hard, play hard lifestyle. KYBOE! is more than just a watch brand, it’s a lifestyle. Bigger is Better by KYBOE! Check out the full KYBOE! collection at

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