NEW Dove Campaign Diversifies ‘Beautiful Hair’

Dove Hair was thrilled to announce the launch of #LoveYourHair, a new mission to broaden the definition of beautiful hair by celebrating all hair [types, textures, styles, colors] and inspiring real women to do the same.

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View the film: https://www.youtube.com/watch?v=LeJVNum2zwY&feature=youtu.be

The campaign challenges the fact that women are consistently faced with a narrow depiction of what ‘beautiful hair’ is supposed to look like – below and linked here are the actual search results for beautiful hair. This homogenous depiction, on top of the rules and norms women are bombarded with (you shouldn’t have long hair past a certain age, curly hair isn’t professional, short hair isn’t feminine, Asian women shouldn’t have blonde hair, etc.) cause them to internalize a lot of pressure when it comes to their hair. In fact, 86% of US women believe that media and society put a lot of pressure on women to have hair that looks a certain way.

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Select Research Stats:

  1. Most women (81%) feel that the hair we see in advertisements and in the media makes women in general feel bad about the hair they have
  2. Only 11% of women love everything about their hair and wouldn’t change anything about it
  1. 90% of women agree that they need to embrace their own hair and stop comparing themselves to others
  2. 3 in 4 women believe they would have greater self-confidence if they didn’t feel that they were being judged by their hair

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 Campaign Experts:

 

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