Posts Written On June 18, 2016

Hair Launch // The Layer Loving Texture Creme for Beachy, Pieced Styles

White Sands Relaunches Smudge Texture Crème

Accentuate layers with a water based texturizing crème for weightless definition and shine


White Sands Haircare is proud to announce the relaunch of Smudge Texture Crème ($16), a multipurpose water-based, weightless styling and finishing pomade. Smudge excels at bringing out the layers in your hair, forming piecey definition on shorter strands and creating a beachy, windblown texture on the ends of longer locks. Always leaving hair soft, silky, and touchable, Smudge can also be used as an anti-frizz aid and even a straightening cream with heat. When Smudge dries, it is always weightless to the touch and infuses silkiness.

And for those days you have too much static? A smidgen of Smudge calms flyaways and seals split ends down. Simply apply a dime to quarter size amount (depending on length and type) and warm in the palms of your hand.

  • As a straightening cream:

Apply throughout wet, newly washed and conditioned hair, then blow dry. Pair with a flat iron for results that shout straight, shiny hair.

  • As a texturizer:

Apply to dry hair for a silky, touchable style. Simply scrunch or twist the product into tresses for multiple results.

  • As an anti-frizz aid:

Cocktail Smudge with White Sands Gel-Us and apply to wet or dry hair to tame unwanted frizzies. Each strand will be as smooth as silk.