We’re excited to welcome ISH into the world
– the brainchild of celebrity makeup artist Joey Maalouf and lifestyle brandFabFitFun.
ISH, which stands for #IMSMOKINGHOT, is a fresh and inventive makeup line designed for the needs of the modern woman: versatile, no-fuss, and accessible.
The line’s debut product is an innovative Contour Kit made with the highest quality ingredients (right here in the US), paired with simple step-by-step video tutorials led by Joey. Also launching alongside the ISH contour kits are premium companion brushes that are expertly matched for each shade to make application even easier.
Additionally, ISH has brought on board Emily Greener, founder of I AM THAT GIRL, as a creative consultant to assist with messaging and marketing initiatives that speak directly to women. ISH was built on the foundation of promoting the playfulness of makeup and using it as an accessory to enhance – not mask – your natural beauty.
ISH Contour Kit:
- Available in two color palettes (Light/Medium and Medium/Dark)
- Each all-inclusive kit includes a highlighter, matte blush, bronzer, and matte contour shade
- Made in the USA; cruelty-free
- Available for purchase on ISHBeauty.com for $32
ISH Companion Brushes: