With the massive success of the ARM & HAMMER pet dental line as well as the growing awareness of
the importance of pet oral care, Fetch…For Pets is bringing major innovation to the category by
introducing three new baking soda infused dental toy lines to the ARM & HAMMER collection: Ora-Play
toy bones, Denta-saurus toys and Teether Totter toys. This is just another way to optimize and make pet
dental care fun for humans and pets.
The collection of 12 SKU’s is designed to promote chewing and help with tartar control. Each toy is made
with a super tough, non-toxic nylon material for extreme durability and comes in a variety of flavors
including green apple, peanut butter, chicken, mint and more. The new toys launched at Meijer stores in
February 2016 with prices ranging from $7.99-$9.99 and are now available for national distribution.
Ora-Play Tri-Action bones and chew toys have deep cleansing nubs that reach up to the gum line as well
as micro nubs to help remove food and stimulate gums.
The Dentasaurus line consists of T-Rex, Stegosaurus, Triceratops and Alligator shaped chew toys with
multi-shaped scrubbing grooves and nubs that reach up to the gum line to help remove tartar and
Teether Totters provide squeaky clean fun with deep cleaning TPR grooves that promote chewing. The
toys come in a variety of shapes and include a shake n’ play feature with a fun noisemaker to keep pets
entertained for hours.
“The new ARM & HAMMER dental toys are amazing and the dogs love them! To be able to provide
interactive toys for dogs to keep their minds and bodies busy while at the same time benefiting their
dental health is a huge win.” said Steven Shweky, Fetch for Pets! President & CEO.
“ARM & HAMMER dental chew toys are a natural extension of the ARM & HAMMER pet dental line. The
ARM & HAMMER brand is trusted by pet owners and has been cleaning teeth for decades.” said Tammy
Talerico-Payne, Director of Licensing at Church & Dwight Co., Inc. “We are proud to partner with
Fetch…for pets to introduce a line of dental chew toys that promote pet oral health and entertain man’s