The night of the Oscars marks the one-year anniversary of the #SpeakBeautiful initiative, which has contributed to a 36.8% decrease in negative conversations about beauty online, but there is more work to be done.
Dove + Twitter released a NEW VIDEO that reveals new new-cutting edge technology developed by Dove and Twitter that analyzes a users’ tweets to assess their ‘#SpeakBeautiful Effect’ and help them realize the impact of their online words. Anyone who RT’s the video directly from @Dove on Oscars Night will be automatically signed up to be of the first to access this new #SpeakBeautiful technology launching mid-March.
Additional #SpeakBeautiful Elements on Oscar Night:
– Dove will join The Academy in welcoming 900 fans to participate in interactive experiences on the ground the day of Oscars and a Viewing Party at the El Capitan Theatre.
– Over 200 women and girls, including researchers, social scientist, self-esteem experts and body-positive influencers (i.e., GabiFresh, Sarah Conley and Jess Weiner) to participate in the conversation online to build confidence, widen the definition of beauty and spread positivity.