K•SWISS HEADS BACK TO HERITAGE AMERICAN TENNIS ROOTS WITH SPRING-SUMMER 2015 COLLECTION
(Canada) ― For almost 50 years, K•Swiss has made premium tennis shoes for on-court performance and off-court style. In Spring-Summer 2015, the heritage American tennis brand goes back to its country club roots, with clean, preppy influences, premium materials, classic silhouettes and fresh seasonal colors. The resulting collection uses tennis white as the base color, and captures what K•Swiss does best: creating sophisticated sneakers with considered details from the brand’s extensive tennis history. Shoes in the line feature K•Swiss’ new modernized shield logo, updated for 2015 while retaining signature elements such as the shield shape and five stripe branding. White leather remains a signature of the brand, though the seasonal offering also showcases the brand’s take on canvas, premium suede and gum rubber materials. New collections range in price from $80.00 ― $120.00.
THE VINTAGE TENNIS RACQUET COLLECTION
The vintage ash wood tennis racquet is an enduring symbol of heritage tennis. Made with craftsmanship and attention to detail, K•Swiss brings signature accents from vintage rackets to its popular silhouettes to create a line of shoes with premium materials and beautiful detailing. Iconic sneakers, such as the Classic VN and Lozan, are updated with racquet- inspired elements, including perforated leather to reflect the vintage racquets’ grip.
THE AMERICAN TENNIS COLLECTION
$80.00 ― $110.00
Founded in California in 1966, American tennis is K•Swiss’ authentic heritage. The brand accents its clean white foundations with pops of red and blue color for an unmistakably American aesthetic that pays homage to the K•Swiss founders and the brand’s roots. K•Swiss’ signature shield logo also features a red and blue color combination, making this collection a true representation of the brand’s values. In Spring 2015, a new marquee sneaker, the Belmont, undergoes the red and blue treatment to become the hero style of this collection.
THE BRUNNER BLUE COLLECTION
Named after K•Swiss founders Art and Ernie Brunner, the Brunner Blue color is drawn from the surface of the competition courts of U.S. tennis. Brunner Blue, deemed the official K•Swiss brand color, is a rich and sophisticated hue with a premium feel. The color is used as a leather accent on the AdCourt, and as a rich suede upper on the classic Lozan.
THE SPRING CANVAS COLLECTION
In Spring and Summer as the weather warms, the breathability and versatility of canvas comes to the forefront. K•Swiss introduces a lightweight, premium cotton canvas upper to its low profile silhouettes to bring the perfect complement to the Spring season. Along with Belmont, this collection also highlights the Irvine, a new shoe with a vulcanized construction and visually arresting gum rubber toecap.
THE PASTEL PARADISE COLLECTION
Classic heritage court styles, using soft tones of a classic spring color palette, combined with clean, white details. Purple, Lilac and Bubblegum are used as accents on the Belmont and Lozan and as all-over uppers on the heritage Gstaad style.
THE CLASSIC 90s TENNIS COLLECTION
Within the brand’s 50-year history of making tennis footwear, the early 1990s were one of K•Swiss’ finest periods of innovation. For Spring 2015, the brand combines progressive technology and bold styling to create re-mastered versions of its iconic 90s silhouettes with exact details true to the original designs. The Si-18 International, one of the finest and well-known performance tennis shoes ever made, will be reissued with the same the bulky profile of the original sneaker. The model will be complete with 90s technology and four country flags representing each of the tennis Grand Slam tournaments. This icon will be reissued for sneaker connoisseurs along with the GstaadTM, a classic shoe from the late 1980s.
THE SW 19 COLLECTION
The postal code of the English town of Wimbledon, part of the city of London, SW 19 is a collection inspired by England’s major tennis tournament. This collection of heritage tennis shoes from the late 80’s and early 90’s features a color pairing directly from the K-Swiss archives, applied to the Si18 International and the Gstaad.
Founded in 1966, K•Swiss is a heritage American tennis brand. Since 1966, K•Swiss has represented innovation, quality, performance and style. Its signature K•Swiss Classic, the first leather tennis shoe, made its debut at Wimbledon, and almost 50 years later is still a style staple both on and off the court. Under new leadership, and committed to a fast-paced and significant brand turnaround, K•Swiss is based in Westlake Village, CA.
For more information, please visit www.kswiss.com.