New Survey Stats: What Women Want in 2015

This report uncovers how women are feeling about everything from personal/family finances to life goals and their top worries.  This survey was conducted by SheSpeaks, the leading women’s influencer platform, and Lippe Taylor, a leading integrated marketing communications agency that specializes in motivating women to buy.

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1.       2015 Is The Year of Health: There are a lot items women want to accomplish in 2015, and getting healthy (68%) remains a top priority, followed by moving to a new home or remodeling a current one (42%) and making a positive impact on their community (36%).

2.       Women’s Biggest Woes: Between family, friends and work, women juggle a lot, which means there’s a lot weighing on their mind.  In 2015, health care (29%) continues to be a top concern among women, followed by worries over racial tension (20%) and job security (15%).

3.       Going for the Green: 89% of women think their financial situation will stay the same or get better

4.       Optimism in the New Year: 64% of women say they’re optimistic about the New Year

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5.       Tough it Out: 10% predict 2015 will be a tough year

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6.       Fit Bod: 27% women would rather lose weight than have an extra vacation (20%), a raise (12%) or an extra hour a day (7%)

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7.       Moving to Mobile: As we learned this year with lower-than-projected sales on Black Friday, shopping on-the-go is quickly catching up with, if not overtaking traditional points of sale as consumers increasingly turn to mobile shopping to save time and money.  20% of women say they’ll make MORE purchases on their mobile phones in 2015, up 4% from 2014.

Screen Shot 2015-01-06 at 11.44.54 AM8.       Fashion, Beauty and Music Take Priority: Among the top purchases they plan to make on their phone in the coming year, clothing (30%), beauty products (29%) and downloadable music (28%) were at the top of the list.

9.       I See London; I see France: When it comes to disposable income, 28% of women surveyed would spend it on travel

10.   Maintaining the Balance: 64% of women are optimistic as they head into 2015, and to maintain that state of mind, they plan to spend time with family (73%) and do little things for themselves (72%). 50% just want more quiet/meditation time

*The SheSpeaks/Lippe Taylor survey was fielded online among 2,162 SheSpeaks members from December 12 – 16, 2014 and comprised of U.S. women aged 18 years and older.

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