Focusing on performance, fit and function, the Reform maintains the look of authentic denim with modern innovations of stretch properties and thread technologies that give the freedom of a jegging but still retains the appearance of a traditional five-pocket jean.
Mavi is introducing the brand’s next wave of denim innovation with a refresh of the premium Mavi Gold Collection for the holiday 2014 season. Focusing on performance, fit and function, Mavi is introducing three new categories: Reform, Dream Fit and Second Skin.
Reform, the core of the Mavi Gold Collection, maintains the look of authentic denim with modern innovations of stretch properties and thread technologies that give the freedom of a jegging but still retains the appearance of a traditional five-pocket jean. Reform incorporates a unique thread technology
called “Recall In Shape” which provides the highest level of stretch ever offered and molds to the wearer’s body for the perfect fit. The hidden synthetic inside the cotton yarn offers two times the recovery of traditional jeans that allow them to retain their original shape wear after wear.
Dream Fit is a luxurious, contemporary category offering women a stylish, striking jean that gives a woman’s figure a sleek and slender appearance. Fabric in the Dream Fit range takes advantage of yarn mixes with performance technology to create a premium jean that has holding power and a feminine look
that is soft and smooth to the touch. The body contouring and ultra-slimming jeans in mid-weight denim are offered in washes from light, medium and dark shades.
Lastly, Second Skin, which is made of Mavi’s sateen fabrication, takes on the role of stretch with soft and smooth jegging qualities. With its ultra-softness, this fit molds to a woman’s body curves with the feature of boundless comfort and flexibility without losing their original form. Washes are clean and brilliant.
Along with new fabric technologies, each fit features the brand’s revolutionary stretch, strong retention and recovery qualities. This performance denim collection will retail at $148 and will be available at www.mavi.com and Mavi Brooklyn retail locations this month.
Founded in Istanbul in 1991 by the Akarlilar family, Mavi designs a full collection of denim and sportswear for men and women. It is Turkey’s first fashion brand to become a global business and has been the country’s leading denim brand since 1996. Today, under the direction of global CEO Ersin Akarlilar, Mavi is sold at over 4,000 specialty stores, better department stores and specialty chains in 50 countries including the US, Canada, Turkey, Australia, Germany, Netherlands and Russia. Mavi has over 400 retail stores with flagships in New York, Vancouver, Montreal, Istanbul, Berlin, Frankfurt, Dusseldorf, Hamburg and Moscow, and has sold over 40 million pairs of jeans.
I can’t wait to try them!