Since 1999 Aveda has raised over $32M to help support organizations that directly affect environmental change. More than $26M of that amount has supported clean water projects at home and around the world. While lighting a candle may seem like a simple gesture, throughout April 2014 – known as Earth Month here at Aveda™— it will do far more than just set a mood or scent a room; it will help change lives. Last year our Earth Month efforts raised a total of $5.5 million for Clean Water and set a Guinness World Record for the Most Money Raised for Charity Through Haircuts in a 24 Hour Period during our Global Cut-A-Thon. And we are aiming to up the Earth Month ante to $6 million this year. Throughout April we will donate 100% of the suggested purchase price of our limited edition Earth Month Light the Way™ Candles (based on $12 SRP) to Global Greengrants Fund, a non-profit organization that channels high-impact grants to grassroots groups working to solve pressing environmental problems. Total sales of the candle will raise over $1.6 million for clean water projects around the globe.
The images on this year’s Light the Way™ Candle carton were drawn by children living in the Umbari village who benefited from a grant supported by Aveda and Global Greengrants Fund to AWARD (Action for Women in Rural Development) to improve the local water system. The illustrations express the joy that having easy access to clean water has brought to their lives: clean water for people, plants and animals.
A few weeks ago Mary-Louise Parker visited the Aveda Institute on Spring Street in NYC to show her support for Aveda Earth Month 2014 clean water initiatives.
“It’s been amazing to see Aveda’s Earth Month fundraising initiatives…Aveda’s Earth Month efforts perfectly align with my personal mission to help create a cleaner, safer world.”
NEW Light the Way™ Candles are housed in:
- 100% reclaimed glass beverage bottles
- The outer cartons are fabricated from 70-90% post-consumer recycled (PCR) paperboard, with a portion made from Aveda make-ready materials (sheets of scrap paper that would normally go into the recycling stream).
Each one is scented with:
- 100% certified organic essential oils, including ginger and ginger lily grown in India
- Made from 100% naturally-derived soy wax
- Burns for over 27 hours
Available in Aveda salons, spas, stores and at aveda.com