Fresh from getting down with Lupita Nyong’O, Meryl Streep and Amy Adams at the Oscars, Pharrell has got himself a new gig as the face of Uniqlo UT. Recently relaunched under the creative direction of his friend and frequent collaborator Nigo – the man famous for founding legendary Japanese label BAPE – Uniqlo’s streetwear line is anchored by the aptly monikered “The New Model T” T-shirt. Its USP? Not only is it made from a hardier cotton than Uniqlo’s regular shirts, but it also features a torso with no sides seams for added comfort as well as a series of eye-popping graphics throughout the season.
While the offering is always extensive, this season Nigo has taken things into a whole new realm by creating a range of T-shirts featuring 35 themes in a staggering 1200 colours combinations and patterns. The first you can see on Pharrell himself here is a collaboration with the Oscar nominee’s “i am OTHER” collective. While there are few details on exactly what will be in the full selection we can say that it will consist of T-shirts and caps, and is set to launch in mid-April with a TV commercial soundtracked by a track from Pharrell’s new album GIRL.
(Repost from GQ)