@bellajcandles Collection Launched In NYC!

This week there was a very special cocktail party to attend in NYC—and there wasn’t a diplomat in sight (New Yorkers will know the pain of the annual U.N. General Assembly coming to town!). It was the launch party of bella j. And no partygoer was left disappointed—there was food, custom-made cocktails and, of course, bella j.’s cute, quirky and incredible candle collection to check out!


If you haven’t heard of bella j., here’s the rundown: it’s a cool collection of colorful (and delicious!) smelling candles with jewelry hidden inside! Each soy wax candle has a hidden charm within the candle, and as the candle burns, your jewelry is uncovered in a protective foil shell! Pretty, cool, right?

Well that’s not the coolest part! Here it is: Each charm ranges in retail value from $10 to $450, with a few charms out there valued up to $10,000! Ten grand, people! But don’t stress if you’re not one of the lucky 10K winners—all charms are gold-plated, silver-plated or real diamond accessories.


The candle scents are amazing and range from sparkling citrusy blends to freshly-baked cookies and bella j. only ever uses 100% soy wax to make their candles so it’s all-natural, nontoxic and nonhazardous.

Each candle retails for under $25 at the bella j. online boutique, where you can also pick up matching notebooks to jot down your thoughts.


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