Posts Written On June 15, 2012

36 Hours in Geneva

I left New York last Saturday for a 3 day trip to Geneva for my 2nd beauty workshop with STURM und DRANG.  I was among 12 beauty experts from across the globe to come share our view point on product development, marketing concepts and injecting personality into a classic brand that is in the midst of planning a major comeback.

The case study includes a hair care brand with heritage, a real fan following, superior formulation but a dated brand concept and in need of a new story to tell.

For my creative day, I wore Silence & Noise Asymmetrical Tank Top from Urban Outfitters, Cebu Pants from TNA Aritzia and my Mease Neon Pumps from Aldo

The Geneva skies were stunning! This is right before the summer rainstorm

We spent a full day 8:30am-6:30pm at the Landor offices for a lot of creative pow-wowing and eating snacks of course

Part of the group includes hairstylist and salon owners from Milan, Munich, Paris and London

We had a visual recorder draw everything we were discussing.

Here are some fun things I saw in Geneva.

My funky hotel room

Cool American Doritos

Popcorn Snax
The Mont Blanc!

Swiss Army Knives

Pastries of all sorts

Giant Chess in the park

BMW Mopeds

Single person car (Smaller than SMART CAR!)

Ham and Cheese flavor chips


Free poo bags for dogs!

Overall Geneva is a beautiful (and expensive) city + you can see the rest of my photos HERE.


Lovers in a Dangerous Time

Don’t the hours go shorter as the days go by
We never get to stop and open our eyes
One minute your waiting for the sky to fall
The next you’re dazzled by the beauty of it all
Lovers in a dangerous time

These fragile bodies of touch and taste
This fragrant skin, this hair like lace
Spirits open to a thrust of grace
Never a breath you can afford to waste
Lovers in a dangerous time
Lovers in a dangerous time
When you’re lovers in a dangerous time

Sometimes you’re made to feel as if your love’s a crime
Nothing worth having comes without some kind of fight
Got to kick at the darkness ’til it bleeds daylight
When you’re lovers in a dangerous time
Lovers in a dangerous time