Posts Written On May 11, 2012

8 Days til @GoogaMooga


On May 19th & 20th, 2012, Brooklyn’s historic Prospect Park will transform into an amusement park of food and drink, The Great GoogaMooga. Approximately 75 food vendors, 35 brewers, 30 winemakers and 20 live music performances will be on hand to help us relish some of life’s greatest pleasures—gathering with friends and neighbors to eat, drink, talk, laugh, dance, linger and just . . . be together.

We envision a place where the best chefs and purveyors can serve their food and bring about instant elation. Where everyday food lovers can discover and share amazing new tastes, and where the right slice of pizza can be as treasured/praiseworthy as four-star fois-gras.

And with such an inclusive feel that it will appeal to everyone who eats.

In order to take this idea from the imagined to reality, we reached out to a team of collaborators, contributors, dreamers and tinkerers that includes Anthony Bourdain (author and host of No Reservations), David Rockwell (founder & CEO of the Rockwell Group), Tom Colicchio (chef & judge of Top Chef), Garrett Oliver (brewmaster of the Brooklyn Brewery), Paul Grieco (sommelier/co-owner of Terroir & Hearth), Eddie Huang (chef/owner of Baohaus) and several others.

As the presenters behind some of today’s most successful festivals, we’ve been inspired by the rich food traditions of New Orleans where Superfly got its start, the stick-to-your-ribs goodness of Tennessee down home cooking at the Bonnaroo Music & Arts Festival and the vibrant flavor of the Bay Area’s Californian cuisine, wine and produce which is omnipresent at Golden Gate Park’s Outside Lands Festival.

After a quick look around, there was no question but to hold The Great GoogaMooga in New York, amid Brooklyn’s swagger, enthusiasm, and adventurousness and of course, in beautiful Prospect Park. Already America’s food capital, New York is experiencing a culinary revolution that is transforming a whole generation into food enthusiasts. (“Food,” noted one critic, “is the new rock.”)

Here is a sneak peek on the FOOD VENDORS:

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Beauties can be heroes, too! @BenefitBeauty & @Marvel

Benefit Cosmetics & Marvel have joined together to create SpyGal, a beauty-inspired comic book hero (click the above images to enlarge).

Read the press release below:

Benefit Cosmetics & Marvel Custom Solutions Transform Beauty Bestseller into Comic Book Action Hero

Get ready for thrills, frills & espionage! Marvel Custom Solutions, the custom publishing division of Marvel Entertainment, and Benefit Cosmetics, the San Francisco beauty brand known for its fun instant beauty solutions, have co-created SpyGal, the FIRST EVER beauty-inspired comic book hero.

SpyGal’s wise-cracking, pore-zapping persona was modeled after the POREfessional pore minimizing primer. With over 1 million products sold worldwide, the POREfessional is an international sensation. The POREfessional packaging evokes a vintage female action figure complete with a pore-zapping ray gun and touch-up pro case. She’s smooth! She’s sexy! She’s your secret weapon against pores!

“The superpowers of our bestselling pore minimizer, the POREfessional, created such an international sensation, we knew it was destined for greatness!,” explained Julie Bell, EVP Global Marketing at Benefit Cosmetics. “Marvel, the world’s top storytellers, helped us bring our action hero SpyGal to life in the first ever beauty-inspired comic book.”

Inspired by SpyGal’s covert mission to empower women around the world, Marvel and Benefit assembled a dynamic creative team including fan favorite writer James Asmus (Uncanny X-Men, Captain America) and acclaimed artist Phil Noto (Avengers: The Origin, X-Men Origins) to bring SpyGal to life in her collectors’ item debut comic book. Together they seamlessly blended the trademark humor of Benefit with the iconic action & drama of Marvel storytelling to create a witty, globe-trotting espionage adventure.

“It’s exciting to bring Benefit Cosmetics and Marvel Custom Solutions together for such a historic collaboration,” said John Dokes, Marvel SVP of Integrated Sales and Marketing, Publishing and Digital Media. “SpyGal is a dynamic, nuanced hero for a new generation and combining that with the unparalleled storytelling of Marvel brings fans one of the most unique comics they’ll read all year.”

In addition to pulse-pounding beauty action, this very first issue of SpyGal also delivers an exclusive behind-the-scenes peek into the collaborative process that transformed our globe-trottin’, face-savin’ secret agent into a comic book hero. Plus, fans can use the FREE Marvel AR app to access video content from the glamorous world of makeup using their smartphone or tablet!

“Marvel and Benefit both know that humor and intelligence can be a heroes’ greatest strength, especially when faced with life’s modern problems,” said Marvel Custom Solutions Editor Bill Rosemann. “SpyGal dispenses justice, beauty tips and witty life advice with an effortless grace, while also grappling with work and dating worries. Can SpyGal ever find Mr. Right…or must she sacrifice romance to the demands of her job helping powerful women spread their influence around the world? Writer James Asmus and artist Phil Noto reveal all in SpyGal #1!”

Packed with intrigue, romance and excitement, this limited edition SpyGal comic is available in May at Benefit counters everywhere. It’s undercover…and over the top!

So what does everyone think? I love this idea as well as Benefit Cosmetics! What a great collaboration. For more information on Marvel, visit http://www.marvel.com & for Benefit Cosmetics, visit http://www.benefitcosmetics.com/.

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