It Takes A Lot to Make a Classic w/ @Reebok

Check out these backstage pictures of Tyga at Club Nokia in LA (from Sunday, 04/01).

He is rocking the Reebok Workout sneakers, part of his new “It Takes A Lot to Make a Classic” campaign.

Tyga is teamed up with Rick Ross & Mike Posner for Reeebok’s “Icons” footwear collection where it contains key styles from the company’s iconic lifestyle sneakers – the Ex-o-Fit high tops and WorkOut low tops for the guys, & the Freestyle sneakers for the girls.

“Through the campaign, Reebok explains to be a Classic takes ambition and relentless hard work to earn respect. Overcoming obstacles, challenges and tackling adversity face on – it’s these moments that shape one’s life and create the story that defines them. Reebok Classics is celebrating that journey and seeks to inspire the work of creators everywhere through this campaign – passing the torch to all the artists and innovators who have an unwavering hunger and persistence to achieve Classic status.”

Here is a link to the new campaign with Reebok – http://www.youtube.com/watch?v=Wq5Q0fCu-BU

For more information go to Reebok Classics & their Facebook!

Reebok’s ‘It Takes a Lot to Make a Classic’ campaign is designed to inspire people with real life stories of Classics in the making, and our Icons collection is the perfect companion for those willing to put in the time,” said Todd Krinsky, Vice President of Reebok Lifestyle and Entertainment.

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