@Verb Products for your Hair

Just this last week, Verb Hair Products launched nationwide at Ulta!

Having come up empty on their search for a high-quality, low-price line to carry in the stores, Birds Barbershop (www.birdsbarbershop.com) co-owners Michael Portman and Jayson Rapaport spent the better part of two years developing their own. The result is a six-product, professional unisex line with all of the items retailing for just $12 each.

What’s more, everything in the Verb product line is water-based, vitamin-enriched and contains a natural UV protectant tested in the Texas heat (the Verb Styling Cream actually can serve as “sunscreen” for your hair!). Bad stuff-free (no parabens or sulfates) with a barely-there scent, the products leave a clean, crisp finish that won’t linger. Verb is made in the United States and created without animal testing. All canisters are recyclable, although some people may find the packaging hard to throw away.


I have been using these styling products for the last week and I give it 2 thumb up!  The scent it fresh and the product is not sticky at all.  If you are looking for a new styling product to switch up your routine, make sure you try Verb!

Find out more about their products below:

The Verb Products line they created features six products retailing for $12 each, including a color-safe, paraben and sulfate-free Verb Hydrating Shampoo and Conditioner; Verb Sculpting Clay and Verb Forming Fiber; and Verb Styling Cream and Verb Finishing Polish. Six more products are in development for future release in ULTA’s retail locations and at ULTA.com. All will retain the $12 suggested retail pricetag.

“When we went out looking for an affordable, stylish and high-quality line to carry in our shops, we couldn’t find one,” said Verb Products & Birds Barbershop Co-Founder Jayson Rapaport. “After securing a manufacturer and nurturing great talent in-house, we realized that not only is it possible to create professional quality at an affordable price, but also long overdue. We’re thrilled to have a nationwide launch partner like ULTA that sees the same potential in Verb that we do,” added Co-Founding partner Michael Portman.

Using their 100+ employees in their five rocked-out barbershops-salons as their lab, the business partners applied their award-winning formula – affordable, straightforward and salon-quality – to hair products. The result is a line that stands toe-to-toe with luxury and prestige brands that are twice and triple the price. Verb debuts with six SKUs.

Finishing Polish
This lightweight finishing cream controls flyaways and provides shine, definition, and a refined finish without leaving the hair weighed down. Sweet almond fruit, green tea, and bamboo extracts along with organic argan oil polish the hair while sealing frayed and frizzy ends.

Forming Fiber
Verb Forming Fiber provides a strong, all-day hold with flexibility to re-work styles, leaving hair with a matte finish. Fiber is gluten-free and contains extracts to help thicken and increase the fullness of hair.

Hydrating Conditioner
Verb Hydrating Conditioner is a deep moisturizer that repairs damaged hair, leaving it soft and shiny. Our conditioner provides intense nourishment, yet washes away without leaving hair feeling weighed down. Keratin Protein and a complex blend of 18 other proteins that absorb easily into the hair to retain essential moisture.

Hydrating Shampoo
Verb Hydrating Shampoo offers a gentle cleanse that replenishes moisture, preserves color and protects against heat styling. Leaves hair soft, smooth and tangle-free. Our shampoo is free of sulfates, parabens, gluten, and is vegan friendly. Quinoa protein is used to penetrate the hair to nourish, repair damage and protect against environmental exposure.

Sculpting Clay
Verb Sculpting Clay provides medium hold, natural texture, and pliability to re-shape hair throughout the day. Our clay is free of sulfates, parabens, gluten, and is vegan friendly. Sunflower seed extract provides thermal protection against heat styling.

Styling Cream
This lightweight formula smoothes and refines hair while taming frizz and providing subtle hold. It offers protection from heat, leaving hair with a soft, satin finish. It is free of parabens, gluten, and is vegan friendly. Argan and jojoba oils smoothe the hair while building body. Bamboo, Green Tea, and Sunflower extracts provide antioxidants, strengthen hair, prevent breakage and protect against heat styling.

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