Embrace CHAOS with @AXECanada

I received this box recently, and couldn’t help but be curious about the “chaos” that lay within it. So I opened the box and long story short, there were two AXE sprays and one was for women. I didn’t know AXE made sprays for women???? The brand is known for helping the guys smell good, but now with new launch of Anarchy For Her, the girls can smell good too 🙂

I have to admit, I didn’t know what to expect, and was a little skeptical about even trying it out… BUT when it comes to anything even remotely fragrance related, I can’t help myself. So I tried it out, and was pleasantly surprised. AXE Anarchy For Her is a gentle and fresh scent with a subtle sweetness. It is a mix of sparkling fruity notes, soft florals, and a light finish of sandalwood, amber and vanilla. Yummy.

I asked Kyle Marancos, Brand Building Manager for AXE to tell me about the story behind AXE Anarchy for women, and this is what he had to say:

What brought about the idea for AXE Anarchy for women?

We have a very supportive female fan base – and they’ve told us over and over again that they want their ownAXE product – so we made one for them.

What is the inspiration behind the scent?
Fragrances can have a powerful effect on the opposite sex.  Our goal, with the launch of AXE Anarchy, is to provide both guys and girls with the spark they need to act on their mutual attraction – and unleash a little chaos in the process. 

Why the name AXE Anarchy? 

We all know that moment – whether it’s happened to us or not – when two people are so attracted to each other that nothing else matters. AXE Anarchy is a catalyst, meant to inspire guys and girls to act on their mutual attraction.

What does it mean to “embrace chaos?”
Anarchy, similar to attraction, can be chaotic. With the launch of AXE Anarchy, we’re encouraging guys and girls to act on their attraction, and unleash a little chaos in the process. Sometimes attraction is chaos – but it can be good chaos.

There you have it!

Have you already embraced the chaos?


ps: AXE Anarchy For Him and For Her are both available as body sprays. Anarchy For Him is also available as a deodorant, anti-perspirant, shower gel and 2-in-1 shampoo + conditioner.

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