Liquid Gold – Everyone and their mama’s are getting on the fragrance bandwagon. Perfume deals mean serious money and celebs and brands are all drinking the Kool-Aid. Fragrance houses develop hundreds of scents every year and they are waiting for someone to slap their name on it and then pick a pretty glass vial to house it in. The celeb involved never has to contribute any money and the product development is done entirely by the perfume houses. They split the revenue 50/50 and call it a day. Not bad right? That’s why everyone is doing it now…
Nine West Love Fury
And in 2012… Kanye West, Louis Vuitton, Nicole Richie, Top Model, Tory Burch, Jimmy Choo
What do you think? Who is next and which brand do you want to see make a fragrance?