Why I am Creating a Makeup Line

I made a resolution in 2010 and I intend to carry it onto 2011 in a more involving way. A Healthy New Me. When I went to school in California I did my post grad in Beauty Industry Marketing and Merchandising.  Beauty – I learned so much about this industry. More than lipstick, powder and paints, I learned about the INGREDIENTS, the HISTORY and the MARKET.  I learned how this multi-billion dollar industry came to be, how products are manufactured, packaged and the future of this industry.  Knowing what I know now and loving makeup as much as I do – I am out to create safe and smashingly beautiful products this summer.




Similar to the ORGANIC food movement and educating yourself about why Cheetos and processed cheese are equally bad for you – It is the same in makeup.  I am not a tree hugger or a dippy hippie – I am an educated person who does not want to die of breast cancer or unknowingly damage my health.  I use Tom’s Toothpaste, I cook with coconut oil, I wash my face with Burt’s Bees and 2011 I will be creating a makeup line without dangerous ingredients in it.



There are 4 baddies in makeup. They are usually typed in 0.5 pt font on the back of your lipgloss or carton you threw out.  Here they are big and bad.

polyethelene glycol (PEG)
sodium lauryl sulfate
methylparaben
propylparaben


All of my favorite these brands have these harmful ingredients. 

Most of the brands at Sephora have some if not all of the above ingredients. L’Oreal, Rimmel, Dior, NYX, Smashbox, Red Earth, Sugarbaby, Bed Head… and many more. As you know, an hour after you put on lipgloss it disappear. Well where did it go? It could have transferred onto a cup when you were drinking, or a boy you were kissing or into your body cuz you licked it. That’s very bad.

Parabens can imitate the estrogen hormone, influencing high levels in the body, which may be linked to breast cancer. Studies have shown that parabens increased breast cancer proliferation and have been found in breast tumor samples.

Much like the patches used to quit smoking, parabens enter your bloodstream when applied to your skin. When taken in through the bloodstream, a body can receive higher concentrations, up to 10 times the amount than when taking it orally. Additionally, those with sensitive skin should avoid parabens because it often causes allergic reactions, irritation and rashes.

I love makeup but I also love being healthy and I am throwing all of those lip glosses away.  And I will be formulating my own without parabens!  I am so excited. Wait til you you see what I cook up! Find out here

*HeyDoYou is for the cute, clever and connected*
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