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JRDN Can Have US All
I love it when I recieve new PR kits for the different things going on in Toronto, it gives me the opportunity to stay fresh, current and in-the-know… The fact that I recieved one for JRDN Music literally while I was in the midst of a pulling together a blog posting on him, proves that everyone NEEDS to know what’s going on with this artist.
There’s no denying that we love to support talent on the rise… it’s what we do! But, this one sits all the more closer to home. I first heard about JRDN when my girl let me know Cazh was directing the video for his album’s first single “You Can Have it All”. I’ll admit, I’m the worst when it comes to titles and names, but as soon as she started singing and reminding me of the lyrics, I realized I knew EVERY word… how can a woman not notice???I’m not sure about the rest of you, but I definately want it all, and his voice leads me to believe that its mine… lol!But all dirty talk aside, the track is dope… the video is INSANE… the artist is real! Check him out when he comes to your town on his Canada-wide tour in support of the new album ‘IAMJRDN’ which hit stores this week!
Cross-Canada Tour DatesNov. 13 – Kool Haus, Toronto w.Danny Fernandes & Bruno MarsNov. 19 – Boss Nightclub, VancouverNov. 25 – Flames Central, CalgaryNov. 26 – Diesel Lounge, EdmontonDec. 4 – Bains Douches, MontrealDec. 19 – Sound Academy, TorontoPeep the video below courtesy of Youtube.com.Video directed by my girl Cazhhmere, styled by my fam The Bossy Girls.Behind the scenes peek courtesy of Stolen From Africa & Youtube.comLook for “4 Tha Ghetto” video coming soon, directed by Cazhhmere… teaser below*HeyDoYou is for the cute, clever and connected* - Uncategorized
(NY) CEW The Art of Fragrance
Went to the Harmonie Club last night to hear about the Art of Fragrance. I was so excited to hear the fragrance trends, innovation and the ‘Nose’ speak about their 20 years of experience in the perfume world. Calise Becker and Trudi Loren collaborated on 10 fragrances and are great friends who are both CEW members. Shape Magazine did a poll with their readers and found out that 46% wear 1 favorite signature scent and 54% wear a diverse portfolio of perfumes.
I am part of the 54% obviously.You are never fully dressed until you put on perfumeCalise: My father is an engineer and my mom is an artist. I was told because I am a woman, not from Grasse and not a daughter of a customer, I could never work in fragrance or go to perfume school. I told the CEO of that company, I am going to be a perfumer with or without you defiantly… and ended up getting hired! What this industry needs is a perfume with guts.Trudi: I come from a biochem and pharma research background. I applied for a job as an analytical chemist, had to do a smell test during my interview… and got to work with fragrance developers, marketing and currently Hermes, Clinique and Bobbi BrownCalise: My earliest fragrance memory is when I was 4 years old and my mom spritz me with a fashion cologne with flowers on the bottle… I spent the next 20 years figuring out how those flowers got into that bottle!Trudi: I remember my father wearing Pierre Cardin everyday and my mother’s Chanel no.5- The most important thing that makes a star fragrance is Memorability (example is Angel by Thierry Mugler)
- A perfume is created when the imagery of an idea is translated to what it smells like
- Calise compares perfumery with the art of cooking
- Trudi says, the economy has caused the consumer to want more: so there is a return to artisan, nice which is the root of the art of perfumery
- The perfect fragrance comes about like a perfect storm
- Beauty bloggers and doing a big part in helping education the consumers (yay)
- there is a huge trend for sustainability platforms and starting with raw materials and building the story around it
- the industry has become ‘top note’ focused (aka superficial) and need to take the time to appreciate a perfume worn throughout the day and return to the classic structures
*HeyDoYou is for the cute, clever and connected*
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Why I love Him
He has to match my fly. End of storywhen i move, you move. just like that*HeyDoYou is for the cute, clever and connected* - Uncategorized
Just a Cheap Shirt
When I was looking for ideas for the photoshoot for Yale Fox, I came across this brand Just a Cheap Shirt. They are produced by Shirt by Shirt and I got a chance go visit their showroom in Soho last week. They produce quality shirts of brands from Zara, French Connection, J. Lindeberg to Forever 21… 🙂
The trend for shirts right now is attention to detail and shirts that go from “work appropriate’ to ‘happy hour’!
Here is Allen from Shirt by Shirt demo-ing one of the most popular styles this season.They even have girls shirts! I got a purple plaid shirt dress and a khaki shirt dress with leather details… Can’t wait to show you!*HeyDoYou is for the cute, clever and connected*
