I came across Ms Tuli on LinkedIn and was just fascinated with how she became a Senior Beauty Buyer! She was so gracious to share some of her incredible journey with us. It is always important to have someone inspirational guide you in your career. If you are interested in asking Neha any questions – feel free to leave it in the comments section!

My name is Neha Tuli and I am the Senior Beauty Buyer for Beauty Story. Beauty Story is premiere site dedicated to private beauty sales and fabulous editorial content. Think of it as the Gilt Group for Beauty. It only showcases luxury beauty brands, spas and salons. Some functions that I perform at my current position are sourcing new suppliers, developing new products, category strategy development, negotiating with vendors and constantly seeking innovative methods to grow the business of the company.



I have been in the Beauty Industry for 10+ years with companies like Henri Bendel, Sephora & Takashimaya in both buying and marketing roles. Its been a wonderful experience to be a part of this industry and I hope to continue in the beauty field for the rest of my career.


City you live in: I currently live in Jersey City, NJ but I have been in the NY/NJ area for the last 13 years.

If there was a theme song in your life, it would be: I believe I can fly- R. Kelly


What is the best advice you can give to a women who wants that corner office?
Make yourself visible and available to your superiors and people who have the power to make decisions. Work hard and know your business inside out. Be abreast of who your competitors are. Ask questions, don’t hesitate to present your ideas, if you run across a problem, try to find a solution before approaching your boss. React quickly, take initiative. Look at the long term picture.


What is the your favorite quote that keeps you motivated?
Sooner or later, those who win are those who think they can.- Richard Bach


What do you think is the key to being a successful woman in the beauty industry?
You have to love the beauty industry and have the passion for it. If you have that, you will succeed. I bought home first but really wanted to make the switch into cosmetics. I convinced Bendels to hire me solely because of my passion for beauty and I had no experience buying beauty before.


The Beauty Industry is so different and unique from other categories like apparel and accessories. You have to have great interpersonal and negotiating skills. It’s a tough industry but there is nothing as exciting as being in Beauty.




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