SummerProof Makeup

As the makeup artist who keeps France’s aquatic ballet troupe looking picture perfect underwater, MAKE UP FOR EVER creator Dany Sanz is quite the waterproof-makeup wonder woman. We may not all be synchronized swimmers, but beaches, pools, and rainy days all call for splashes of color that can withstand wetness. Accordingly, our wannabe mermaid instincts compelled us to ask Sanz to share the ebbs and flows of keeping your makeup hot—underwater or not.

MAKE UP FOR EVER is my go-to this summer! I got the Flash palette a few weeks ago… I have always loved this brand but these Aqua star products really put them ahead of all the other brands. I am so excited for test out ‘pool’ makeup all summer long 🙂

For the release of the Aqua Creams, Make Up For Ever announced a partnership with the French Federation of Synchronized Swimming.

In 1993, Muriel Hermine asks Dany Sanz to make up the dancers her aquatic ballet “Sirela”. It was not only a huge challenge but also a real click for Dany Sanz. She spends hours on the edge of the pool or in the water, her makeup tray on her head, making up and retouching the dozens of swimmers from around the world.
That’s at this moment, plunged into this underwater world, she imagines a new fully waterproof range, long-lasting and with vibrant colors: the Aqua Cream. New product in the Aqua range, this iridescent cream results in 22 pearly shades to use as an eyeliner, eye shadow, blush, lipstick (to accompany with a moisturizing balm) and other specific designs for the face.

This collaboration between Make Up For Ever and the FFN is defined in a relationship with over 250 clubs and 17 000 Licensed of Synchronized Swimming of which the French team. This partnership is also another opportunity for Make Up For Ever to go beyond its role of makeup brand and confirm its education commitment by forming the French Team of Synchronized Swimming into the techniques of the waterproof makeup.

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