Last week I went to the CEW event in Santa Monica and was blown away by the passion and inspiration that Cristina Carlino imparted on all us beauty hopefuls.
The crowd and venue were both beautiful and I am so excited to be going to the NYC event this week with Bobbi Brown.
She talked about how her target demographic was the ‘forgotten woman’ – the mother, the teacher, the nurse, the woman who does not have a good relationship with her mirror or the one who has not bought a lipstick in a long time.
They focused on beauty and love and not the intimidating BEAUTY and GLAMOUR that is often protrayed by the mainstream media.
“My dreams were bigger than my debt. And I had a really really big debt.” – Cristina Carlino Founder of philosophy beauty *HeyDoYou is for the cute, clever and connected*