Joico



For our Beauty Promotions class, we got to go visit the Joico head office in Arcadia, California!


Not sure who was more excited, us or them!

Joico is a professional hair care line that prides themselves in the art of healthy hair. 

“We eat, sleep and breathe beauty. We develop innovative, top performing products. We design artistic imagery that inspires creativity. We surround ourselves with the most gifted artists and educators in the industry.”

Though their main headquarters are in New York, the LA satellite office was stocked with high performance products and creative talent.

Some inspiration in their in-house art department. There’s a super cute graphic designer that works there. Kyle, if you are reading this, holla at cha girl ^_^

Marketing department

Sneak peek at their mood boards for this season!

I love this quote in the Joico boardroom

Joico Director of Education Angelia Polsinelli telling us all about marketing a new product. She is wonderful! Thanks Angelia 🙂

Those giant giftbags were for us! yay!

You guys know how much I love hair products and doing hair shows… Like so many hair institutes, they always need heads to test new cuts, colors and products on. Guess what, they are looking for hair models! So if you are in California and want an amazing color & cut – make sure you get at Joico.
Oh la la!

Here’s what was in the giftbag. Joico hooked us up! Thank you + super excited to try out all these super luxe products.
Follow on Twitter @joico
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