Posts Written On March 11, 2010

CEW Event

FIDM Beauty students made their way to the Beverly Hilton for the 2nd CEW West Coast event this year…
FIDM Beauty students Kady Rick and Racine Mower

I love her style 🙂

Christian Louboutin Top La T-Straps… I see ya baby!

Beauty student Marisa Anhaltzer

Beauty student Cassandra Bustamante 
All the ladies

Beverly Hilton

Me ^_^ , Ffiona Spilsbury, Bryan Cendejas, Heather Cuevas

Thanks for a wonderful evening!


For our Beauty Promotions class, we got to go visit the Joico head office in Arcadia, California!

Not sure who was more excited, us or them!

Joico is a professional hair care line that prides themselves in the art of healthy hair. 

“We eat, sleep and breathe beauty. We develop innovative, top performing products. We design artistic imagery that inspires creativity. We surround ourselves with the most gifted artists and educators in the industry.”

Though their main headquarters are in New York, the LA satellite office was stocked with high performance products and creative talent.

Some inspiration in their in-house art department. There’s a super cute graphic designer that works there. Kyle, if you are reading this, holla at cha girl ^_^

Marketing department

Sneak peek at their mood boards for this season!

I love this quote in the Joico boardroom

Joico Director of Education Angelia Polsinelli telling us all about marketing a new product. She is wonderful! Thanks Angelia 🙂

Those giant giftbags were for us! yay!

You guys know how much I love hair products and doing hair shows… Like so many hair institutes, they always need heads to test new cuts, colors and products on. Guess what, they are looking for hair models! So if you are in California and want an amazing color & cut – make sure you get at Joico.
Oh la la!

Here’s what was in the giftbag. Joico hooked us up! Thank you + super excited to try out all these super luxe products.
Follow on Twitter @joico

LA Fashion Week

It’s LA Fashion Week next week! I promise to go to as many events as I can and to tell you all about how fabulous they are. 

I am attending this event and it’s host by our very favorite Amber Rose… Can’t wait, stay tuned!

On Tuesday March 16th, from 7:00-10:00pm, Gen Art will be kicking off Fashion Week Los Angeles 2010 by celebrating its LA based designer alumni talent poolside at the Tropicana at Roosevelt Hotel

Hosted by Amber Rose

The Gen Art L.A. Fashion Alumni Celebration is designed to commend Gen Art’s fashion alumni who have shaped and influenced the design community.  We will be acknowledging the contributions of a group of our fashion alumni who will be accompanied by a model featuring a a signature look.

Gen Art will also be announcing specifics about the CLEAN & CLEAR® Skincare Makes You Prom Beautiful from Start to Finish – Designer Prom Dress Competition .

* Complimentary Kim Crawford wine will be served.
* VIP gift bags will be handed out.
* Sounds by POSSO the DJ.

Featuring Alumi Designers:

Brigid Catiis
Eduardo Lucero
Elmer Ave
Erik Hart
Freddie Rojas
Geren Ford
Grey Ant
Jared Gold
Jeffrey Sebelia
Katy Rodriguez
Kit Scarbo
Louis Verdad
Rami Kashou
Society For Rational Dress

* Each participating designer will be showcasing a signature look on a live model or muse at the event.

more info on GenArt