Posts Written On October 20, 2009

Toronto Fashion Week – Peter Franco Sneakers Event

In the past three years Peter Franco Sneakers has taken it’s point of view of modern regal and nouveau avant-garde to different corners of the globe. Shooting its medium of the t-shirt and implementing a seed of growth in its message. Visually the Toronto label has touched ground in Ghana, Rio de Janeiro, New York City, Los Angeles, Amsterdam, Barcelona, Rome and Paris. A worldly approach to take an idea and put it against the backdrop of the real atlas. A short photo documentary that exhibits the travels of the label and everything in between will be screened during the event.
Peter Franco Sneakers is proud to contribute to Toronto Fashion Week 2009 with an after dinner “box social” taking place October 21st at The Ossington (61 Ossington Ave)
This event starts at 8pm*


Visist Peter Franco Sneakers Here

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Mari Santos

Look what she can do!
Mari Santos is probably Toronto’s best kept secret.. and my new love! She is simply divine. Recently graduated from Fine Arts Cultural Studies program at York University, she is customizing sweaters for Urban Outfitters currently. We heart her.

We kinda love artist genius types. Befriend her here

*for the cute, clever and connect. Follow this blog!


Ipsos Breakfast

Ipsos is a worldwide market research company that does everything from trending to surveys and everything in between. Ipsos is dedicated to a single line of work: survey-based research. Ipsos is divided into five areas of specialization. For the past thirty years we have been loyal to this unique positioning, which has made Ipsos one of the leaders in the research industry. They are kind of a big deal.

I have been involved with the glitzy fun side of marketing, public relations, sampling, promotions and wom for the last 10 years of my life and imagine my surprise when they asked to interview me fall 08 in Toronto for a North American Trend report!  I went in to their office on Bloor and answered questions for about an hour and that was it. I didn’t think much of it until I got this email.  It invited me to come to the Trend Observer presentation breakfast. ^_^

trendsetter! yay!

It’s really an honour to be acknowledged as an early-adopter in trends by such a prestigious marketing company. Merci! Thank you! Gracias!
Some of the consumer trends, as presented by Stephanie Cooper, the vice president of Ipsos Reid:

Trend 1: classic form + better
This trend is about taking a known form and adding features to make it better.

Polariods —— now with a printer!
90210 —— now with multicultural cast!
Vespa —— now with more power!

Trend 2: technology in action
This trend takes the connected @ home concept to what they call the open cocoon. This is the person who is on the go, no fixed address and always
mobile. Fluidity between work and life and not tethered to the computer

Trend 3: everyday spirituality
Finding that we own to much stuff and it impedes our happiness, clearing mental clutter and freeing ourselves.  *read Peter Walsh*

Trend 4: iLead the way
This is amazing and it begins with experimentation, independence and self sufficiency. *read This book will save your life*

Trend 5: iImpact
Talked about the neon light unlighters in France and people who take matters into their own hands and setting an agenda. Like the TV show Dexter, Radiohead and Google’s project

Trend 6: Responsibility
The responsible and conscious consumer who uses money as a tool and buying more quality items. Me and mine mentality, favouring national and local products

Jing of JUZD and me!
They are looking for Trendsetters in NY, Toronto, LA and everywhere else in the world! If you are interested in participating in the Trend Observer 2010, leave me a message and I will send you the right direction!

HeyDoYou is for the cute, clever and connected! Follow this blog!


Teen Vogue x HeyDoYou

Teen Vogue Editor Amy Astley

Fashionistas, you’ll want to drop everything you’re doing NOW and log onto or Barnes & Noble to pre-order a copy of Teen Vogue‘s first book, The Teen Vogue Handbook: An Insider’s Guide to Careers in the Fashion Industry. The staff of Teen Vogue (including yours truly!) and designers from Marc Jacobs to Karl Lagerfeld are all profiled in-depth. It’s a true fashion must-have! 

*for the cute, clever and connect. Follow this blog!