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    Flying to New York

    It’s only fitting that I have Jay-Z Black Album on the iPod while flying to NYC… Ladies and Gents I just want to let you know the future is here. I am flying on Virgin right now and blogging to you from midair!  GoGo internet will be the best $14 you ever spent… Because I can actually fly and be online at the same time!

    Virgin America are truly purveyors to have the foresight to know about the future. When I arrived to check in, I noticed a difference right away. The booth looks modern, awesome and was blasting Drake. They also had the local weather of each destination available on the flight status board. The check in was intuitive and fast. This is the future my friends.

    When I seated, the ‘Red Interactive Environment’ has everything from snacks, video games, movies and music videos and online shopping. Each seat is equipped with a remote control/game console and you can txt/chat seat to seat. Every single seat as a power outlet and USB to charge your iPad, smartphones and LAPTOP.  This is the future.  The girls beside me bought a lemonade and chocolate bar and swiped her CC right here on the bottom of the screen. The girl is watching Hung, surfing online and learning lines for her audition in NYC… I really am truly happy and thrilled right now.  OMG!  Why would you every fly with anyone else????

    I’m Yvonne and I fly Virgin 🙂
    www.virginamerica.com

    *HeyDoYou is for the cute, clever and connected*

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    Promo @ Virgin Music Festival!!!

    Did promo for a wicked new phone app. called ‘zoompass’ this weekend!!! If EVER anyone needs a little extra cash and doesn’t mind speaking to strangers, I highly suggest doing some promo (aka: experiential marketing)!!! It’s the job you can choose to do or not do whenever you feel like, it pays really decent wages, but is also alot of fun with alot of cool people!!! Moving along… I did promo work this weekend at the Molson Amphitheatre for zoompass so I thought I’d give a lil peep of what I saw… 🙂

    xoxo

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    Ad Week Pt. 2 – Sir Richard Branson


    Inspired by great minds – Me! (on left), Sir Richard Branson (right)

    Went down to the Toronto Filmport today to hear Sir Richard Branson’s ‘live’ interview with Toronto Star.  If you don’t know Sir Richard Branson… I’m sure you have heard of one of his 360 companies: Virgin Music, Radio, Airlines, Cellphones, Cola. etc.
    He had a lot of great stuff to say about the recession as an opportunity for people to become entrepreneurial. Virgin Mobile was one of the first accounts I worked on with Matchstick back in 2005. So I personally know and love the Virgin brand.  My favorite thing he said was: “I love every minute of my life”. 
    I will post the snipets shortly.. but for now!

    Yum! Wild Mushroom + Onion Confit 😀


    Congrats to Due North the Toronto communications agency team that won the student competition. Up to 150 students were mentred by firms to develop Virgin Mobile’s RE*Generation creative campaign.  Judged by Virgin Unite and Sir Richard Branson.  The competitors included DDB, Cossette, Bos, Quiller and Blake, Grey Canada, Ogilvy & Mather, Starcom, Leo Burnett, TBWA, Publicis, Agency 59, Lowe Roche, Bensimon Bryne, BBDO, Cundari Group and Due North. I had a feeling that they were going to win! So I snapped a photo of the team just moments before the announcement:
    The winning slogan was: Your ticket in is their ticket out. The campaign will launch nationally in 2009 with Astral media.
    So in a few hours, I will be off to the Steam Whistle Brewery for a Puma fashion show and a concert by Kardinal Offishall!
    Pics and video to come soon!  Details here.

    Here’s me and Kardi at Cartel for his album launch in Sept. Here is the post.

    HeyDoYou is for the cute, clever and connected – Follow this blog!