Superfeet, the leading insole brand with 80% market share in the active lifestyle and outdoor markets, introduces footwear built from the inside out. Designed completely around a Superfeet insole each shoe starts with an ultra-breathable cork insole — a nod to the brand’s long-beloved custom ski insole. Lock-and-key construction then marries the insole and midsole for one of a kind fit and function. From there it’s all gravy­ – premium leathers, mesh, and a street-ready style complete the package. The result is a shoe engineered to cradle the foot and move perfectly with your stride, delivering the best casual performance available. The 15 style collection ranges from athletic styles to casual office footwear to strappy sandals and flip flops. The best part: every single shoe comes with the unmistakable Superfeet shape already built in. MSRP: $60 – $140. Available at retail February 2017. Superfeet’s new collection is perfect for travel, lifestyle, fashion and health stories. Please let us know your needs for samples, photos and additional information.

For women. Clockwise, from top left: Verde ($129.95), Addy ($109.95), Fir ($119.95), Linden ($119.95).  For men. Clockwise, from top left: Novato ($139.95), Shaw ($119.95), Ross ($129.95), Crane ($109.95).

ABOUT SUPERFEET: Superfeet is the leader in innovative over-the counter insoles for the active lifestyle and outdoor industries. For over 40 years Superfeet has focused on bringing innovative products to the market by seeking new solutions to everyday problems. Today, Superfeet has enabled countless people across the globe to experience a life of new possibilities by changing the way their footwear fits and functions. As a 100% employee owned company, Superfeet is dedicated to improving lives, giving 1% of profits and employee time to organizations that help people get back on their feet.  For more information, visit: www.superfeet.com.