• Fashion,  Los Angeles,  WorldWide

    Lulu Traveled Across The Country in sts Blue

    I moved to San Diego from New York, and I chose to drive a RV across the country! It was an amazing trip, especially wearing my customized sts Blue jacket.

    It is great for almost any of my styles. Of course it is also very comfortable, fashionable, keeps me warm in those several cold days.

    At The Vault Kitchen and Market restaurant at Savannah

    At Panama City Beach

    On the RV

    At Tucson’s famous sandwich store – Bison Witches

    It is also very sweet when people stopped by me and asked what is the meaning of the words on the back of the jacket – definitely attracts a lot of attentions. I love it. The sts blue denim is trendy, sexy and fun.

    Here is my sts Blue jeans! I love wearing it with Melissa Shoes.

    Here are some other Fall styles, you can definitely find your style at here or their website. Welcome to join sts Blue family with me. Let us being fun and cute together.

    About STS Blue: The STS Blue denim line is inspired by the casual LA and Southern California vibe. The design team lives, breathes and loves denim! The sts blue muse is trendy, sexy and fun. She looks toceleb street style for her fashion influence. She considers her social life when selecting what jeans to wear, whether it’s brunch with friends or date night, denim is always where her outfit begins. She chooses styles that are anything but basic, coveting the latest “it” jean, jean short, or denim jacket. Not afraid to rock denim on denim, but always interested in the best value, a perfect fit, and a jean that will turn heads. Find sts blue denim at Nordstrom, Macy’s, Dillard’s, and Von Maur, or online at stsblue.com, all with a wallet-friendly price tag.

  • New York,  WorldWide

    Spring DENIM Trends are HERE

    I know the warm months have finally ended and we’re enjoying this cooler weather!…STS Blue, at the forefront of fashion trends, is excited to share their incredibly trendy and hip guide to Spring trends! All these Spring trends are effortlessly edgy, stylish, and the PERFECT answers to Spring you into your 2018 concerts, festivals, dates, and back yard BBQ’s looking fab!

    Here’s what’s #TRENDING this Spring:

    • STS is ready for spring, launching their new Ellie high-rise, Cameron, with a medium wash. Want that grunge look, while still feeling pretty, Cameron’s are SO cute!
    • What’s spring without STS’ trendy Taylor Tomboy!? You can dress them up or down and look great either way!
    • White step hem, super stretch & deconstructed Taylors are the perfect answer to spring fever!
    • SHORTS ARE BACK!!! high rise, side slit, studs, shadow pockets, color, messy fray hems, pom poms & the list goes on!
    • High-rise, Rose Bowl, double roll at the hem shorts are STS’ BIG item for spring!
    • Denim skirts. long jean jackets, and short overalls are all new options to add to your spring wardrobes, too!

    About STS Blue: The STS Blue denim line is inspired by the casual LA and Southern California vibe. The design team lives, breathes and loves denim! STS Blue styles are true to STSblue.com. Get social @STS_Blue on Instagram.size, and are made in a variety of fabrics to execute perfectly authentic washes while maintaining a flattering fit. They offer cotton, polyester, spandex and rayon blends for that comfortable, laid back, and effortlessly chic SoCal look. STS Blue is sold at Nordstrom, Macy’s, Dillard’s, and Von Maur, as well as online at

  • New York,  WorldWide

    Closet Refresh: Spring Cleaning Your Denim Closet

    Now is the time to give yourself a denim closet spring makeover. With spring break and music festivals in full swing it is the month to get your insanely stylish weekend warrior outfits ready. Shorts are getting cheeky this year for music festivals, so you will now know what to wear to Ultra, SXSW and Coachella. Hemlines are moving up, as are the waistlines, with spring fashion trends for 2017 being all about denim shorts; shorts with high rise waists, cut out detail, fray hems, and embroidery detail. For those cooler evenings, grab some white jeans that show off the ankles to make a statement, because nothing says summer like crisp white denim. Refresh your supply of warm-weather options from STS Blue.

    “We are ready for spring and summer, and giving girls lots of options to show some leg!” says STS Blue creative director Evelyn Ober. “My favorite spring trend this season is embroidery. You’ll see denim shorts with cool embellishments and embroidered floral detail on a pocket or down one of the legs. It’s a sweet and feminine touch that adds a bit of edge to create a fresh spring look.”

    When cleaning your denim collection this spring, remember it’s all about short shorts, jeans with fun hems showing ankles, white skinny jeans, and the return of the boyfriend jean. You’ll see denim shorts with side slits, messy fray hems, embroideries, high-rise, and cut out details. Pair the shorts with some ankle boots and it’s a perfect look for the music festivals. Another popular option this spring will be the button-fly, dark black short with a roll-up hem.

    STS Blue can help you with your wardrobe refresh. The line offers trendy, adorable and affordable options for girls anywhere who want to wear the Southern California, LA style look that can be seen at all the music festivals.

    “Your legs have been covered up long enough all winter long,” adds Ober. “It’s time to clean out your denim closet and show some leg! Grab your spring festival fashions at STSBlue.com.”

    About STS Blue:
    The STS Blue denim line is inspired by the casual LA and Southern California vibe. They live, breathe and love denim! STS Blue styles are true to size, and are made in a variety of fabrics to execute perfectly authentic washes while maintaining a flattering fit. They offer cotton, polyester, spandex and rayon blends for that comfortable, laid back, and effortlessly chic SoCal look. STS Blue is sold at Nordstrom, Macy’s, Dillard’s, and Von Maur, as well as online at STSblue.com. Styles include skinny jeans, boyfriend jeans, denim shorts, and more; all with a friendly price point, averaging $50.

    For more information, visit the site at: STSblue.com and follow the latest Cali trends @STS_Blue.

  • Los Angeles,  New York,  WorldWide

    2017 Jeans Industry Trend Watch You Don’t Want to Miss

    Jeans have been around for over 140 years, but even along that journey there have been changes along the way. New trends bring with them styles and options that help to create a look and define an attitude. The same goes for the 2017 jean trends that will be hitting the market in the coming weeks and months.

    “There are some exciting jean fashion trends that are on the horizon,” explains Jonathan Greenberg, chief operating officer of Swat Fame Inc., who manufactures the popular STS Blue line of jeans. “They will give people a chance to show their personality, as well as add to their personal style.”

    The 2017 jean fashion trends to watch for include:

    • All about the ankle. Jeans that are ankle length and have ankle detail will be a big hit in 2017. Variety will be everything on inseams ranging from 29-26; such as a step hem, curved hem, raw hem, and fray hem. A perfect opportunity to highlight your new shoes.
    • This is going to be huge this year. STS Blue will be debuting some trendy yet affordable ones at the beginning of the year, with more to be showcased in May and June.
    • Authentically Vintage Washed. People love how the 100 percent cotton gives the most authentic looking vintage wash, but it’s not the most comfortable. In 2017, look out for a super relaxed short in 100 percent cotton that is still comfortable to wear, but looks like a vintage pair of shorts.
    • Black is back. The color black has been a huge trend all year and will continue into 2017. STS Jeans will be offering a few cool black shorts, one with a cut out embroidered detail and one that is faded, destroyed and very lived in.
    • Deconstructed Boyfriend Jeans. Watch for super destroyed jeans that feature wide-open holes. These jeans will make a statement with one glance.

    “LA helps to set the trends that the rest of the nation follows,” says STS Blue creative director Evelyn Ober. “We can’t wait to show you our spring collection and know they will be a big hit with those who love STS Blue, as well as those looking for something on trend and is effortlessly cool to wear this New Year.”

    STS Blue has become a favorite of millennials because it gives them the chance to wear affordable Southern California-style fashion no matter where in the country they may live. They also help spread the movement through social media sites like Instagram, where their fans are referred to as “denim dolls” (#DenimDolls).

    LA-inspired STS Blue is a line of jeans and jean shorts made for those who want to live the Southern California life and represent it no matter where they live. The jeans are casual chic, comfortable, and sexy. They are leading the pack when it comes to the LA-inspired denim fashion movement. Thanks to STS Blue styles, trend-setting washes and fabric blends, you can have a jean that is comfortable enough to wear everyday!

    About STS Blue:
    The STS Blue denim line is inspired by the casual LA and Southern California vibe. They live, breathe and love denim! STS Blue styles are true to size, and are made in a variety of fabrics to execute perfectly authentic washes while maintaining a flattering fit. They offer cotton, polyester, spandex and rayon blends for that comfortable, laid back, and effortlessly chic So Cal look. STS Blue is sold at Nordstrom, Dillard’s, and Von Maur, as well as online at STSblue.com. Styles include skinny jeans, boyfriend jeans, denim shorts, and more; all with a friendly price point averaging $50.

    For more information, visit the site at: STSblue.com and follow the latest Cali trends @STS_Blue.