As you may have heard, Ford just announced that it is entering the next phase of its Smart Mobility plan. With this milestone, Ford will begin to put key learnings from initial research experiments into action–from on-demand ride-sharing services to bicycles sensors and data-driven insurance–honing in on two strategic areas: flexible use and ownership of vehicles, as well as multimodal urban travel solutions.

Flexible Use  & Ownership

• Launched today, Ford Motor Credit Company’s new Peer-2-Peer Car Sharing pilot program offers drivers a new solution to offset vehicle ownership costs by renting their Ford Credit-financed vehicles to prescreened drivers for short-term use.  Through the program, 14,000 and 12,000 customers in six U.S. cities and London, respectively, are invited to sign up through Getaround in the U.S. and easyCar Club in London.
• Ford also recently announced GoDrive, an on-demand public car-sharing pilot program aimed to offer customers flexible, practical and affordable access to a fleet of cars for one-way journeys with easy parking throughout London.

Multimodal Mobility Solutions

• Ford is expanding its multimodal mobility experimentation by introducing a new electric bike concept and a prototype smartwatch app that will make it even easier for commuters to use the eBike.
• Following the release of MoDe: Me and MoDe: Pro eBikes, MoDe: Flex is the company’s third, most versatile eBike that is easily reconfigurable for different customer needs.
• A new extension of MoDe: Link for smartwatch devices brings all of the real-time data and functionality to the eBike rider’s wrist.