After studying women’s skin for years, Shiseido discovered that eye area wrinkles can be categorized into five types and appear in a gradual progression. With just one application, the new Benefiance WrinkleResist24 Pure Retinol Express Smoothing Eye Mask immediately helps to improve the appearance of eye area wrinkles and helps brighten dark circles and dullness, in just 15 minutes.

The Pure Retinol Express Smoothing Eye Mask features WrinkleResist24 technology – effective ingredients that work to suppress the wrinkle formation process, improving the appearance of existing wrinkles and promoting the prevention of future wrinkles.

• Mukurossi Extract – an Asian plant extract that effectively counteracts the wrinkle triggering action of Heparanase.
• Chlorella Extract – a single-cell freshwater algae that is rich in proteins, chlorophyll and other vitamins, helps suppress the formation of wrinkle- inducing blood vessels.
• Gambir Extract – derived from a shrub grown in India and Southeast Asia, protects dermal tissue and effectively suppresses the activity of Elastase, which destroys elastin, a key component of skin’s firmness.
• Super Bio-Hyaluronic Acid N – delivers intense moisturizing benefits.
• Hydroxyproline – promotes the generation of collagen while increasing firmness and elasticity for smooth, younger-looking skin.

  In addition to WrinkleResist24, Benefiance WrinkleResist24 Pure Retinol Express Smoothing Eye Mask features Pure Retinol Micro-Infusion Technology, a unique technology to deliver a stable, liquid form of Retinol to the skin. A pure form of Vitamin A, Retinol helps promote epidermal turnover and restores elasticity by encouraging exfoliation.

  The unique Wrinkle Retouching Sheet combines soft cotton and stretchy fibers capable of superior moisture retention and gentle stretch to ensure effective and comfortable adherence to the skin, sealing in the advanced ingredients for optimal delivery and immediate results. Upon removal, Smoothness-Holding Polymers remain on the skin’s surface for a 24-hour moisturizing effect that leaves skin feeling silky smooth.

  After one 15-minute use:

  • 100% of women reported an improvement of dryness
  • 89% of women reported a softening of the skin around their eye area
  • 86% of women reported an improvement of dullness around the eye area
  • 86% of women reported an improvement in overall skin quality

• Apply directly beneath the eye to cleansed skin for 15 minutes. For maximum effectiveness, use 2-3 times per week.

  $63 for 12 single-use application packets Available now at www.shiseido.com