-
LEADING SKINCARE BRAND, MURAD, CREATES FIRST-EVER SCIENCE-BACKED WELLNESS POP-UP EXPERIENCE ENCOURAGING BEAUTY FROM THE INSIDE OUT
Last month, Heydoyou was invited to celebrate the 30th anniversary of the iconic, CA-based Murad brand at Westfield UTC San Diego! In celebration of the brand’s 30th anniversary, Murad founded by renowned dermatologist Dr. Howard Murad – is embarking on its innovative Wellness Vault pop-up experience, a first-of-its-kind experiential activation for a prestige skincare brand.
The “Wellness Vault” pop-up is a one-stop-shop for unlocking a healthy lifestyle. The pop-up encourages guests to unlock their own wellness by way of a free-standing vault. Differing from traditional wellness, Murad’s approach is backed by science and supported by clinical studies. To bring the brand’s science-backed wellness to life, the vault encompasses Dr. Murad’s four core philosophies: Be Kind to Your Mind, Eat Your Water, Awaken Your Body and Nourish Your Skin. Each value is represented within the wellness vault through experiential touchpoints, including meditative sound baths, skin consultations with Dr. Murad, an interactive de-stressing intention wall, fresh fruit juices and more.
Prestige skincare brand, Murad® known for its highly efficacious skincare, has created a multi-pronged, immersive experience that encourages guests to unlock their own wellness by way of a free-standing vault. Differing from traditional wellness, Murad’s approach is backed by science and supported by clinical studies. The brands purpose is to offer a one-on-one, authentically bespoke experience with the vault’s attendees to develop rooted relationships and amplify the aspect of human connection to Murad’s brand affinity.
A Champion of Modern Wellness®, Dr. Murad built his career on the belief that skincare is healthcare – an integral piece of our body’s interconnected wellness puzzle. He created his namesake brand in 1989 to not only share his innovative skincare formulas, which were among the first to show measurable results without surgery, but to also advance his research on the effects of the environment, nutrition and lifestyle on the skin. Dr. Murad was the first to identify Cultural Stress™, or the stress of modern living, as a health threat. His Modern Wellness® program seeks to connect the dots for a 360° wellness lifestyle including cellular hydration, nutrition, mental wellness, joyful exercise and creative expression.
This philosophy, invented by Dr. Murad, forms the backbone of Murad’s innovative 30th Anniversary Wellness Vault pop-up experience, a first-of-its-kind experiential activation for a prestige skincare brand. The tour would stop in three cities through June and July 2019; a one-stop-shop for unlocking a healthy lifestyle.
“Skin is the body’s window to wellness. When you care for your body and mind, this reflection and result is evident on your skin. Our activation provides examples of how to encourage a well-rounded lifestyle which will then inadvertently nourish your skin,” said Dr. Howard Murad, founder of Murad®.
To celebrate Murad’s commitment to philanthropy during the brand’s 30th anniversary year, the popular Hydration product lineup will be offered in limited-edition packaging throughout the month of June, featuring the brand’s signature black cherry hue. For every Hydration product sold from June 1st to June 30th, one Murad SPF product will be given to patients at City of Hope, a top cancer treatment and research center in Southern California, with a minimum product donation of 20,000 units. Additionally, Murad will make a monetary donation to City of Hope for its efforts in the research and treatment of cancer, diabetes and other life-threatening diseases.
“We are excited for this chance to genuinely connect with our customers and share our brand purpose of an inside out, body/mind approach to skincare. It’s an experiential opportunity that goes beyond a website or a social post, allowing us to forge tangible relationships.” said Murad® CEO, Michelle Shigemasa.
The Wellness Vault pop-up debuted at Westfield Century City Mall in Los Angeles on June 22nd and continued to Westfield San Francisco Centre Mall on June 29th and finally to Westfield UTC San Diego on July 13th. Each location is supported by robust in-store events with retailer partner, Sephora, where shoppers will be treated to product giveaways, one-on-one consultations with Dr. Murad, mini facials, a D.J. and more.
Additionally, over 70 retail events ran during National Hydration Day weekend, June 21st to 23rd, at Sephora across all major U.S. markets to amplify Murad’s core pillars of wellness featuring the Hydration collection in limited life packaging.
Lulu’s favorite products from Murad Hydration collection.
Revitalixir Recovery Serum
Combats signs of stress-induced aging.
Sphere-infused serum for the face and eyes smooths stress lines, reduces under-eye puffiness and dark circles, and renews vibrancy immediately and over time.
A skin-relaxing blend of neuropeptide, paracress and cannabis sativa seed oil helps smooth while boosting softness and moisture. Niacinamide refines texture as wild indigo helps calm stress signals and visibly reduces under-eye dark circles. Caffeine re-invigorates tone while minimizing under-eye puffiness.
- Unique delivery system relaxes (sphere) and revives (gel)
- Hyaluronic acid and cannabis sativa seed oil hydrate
Prebiotic 4-in-1 MultiCleanser
4-in-1 makeup-removing cleanser replenishes with prebiotics.
A gel-to-oil, makeup-removing cleanser that nourishes with prebiotics to balance skin’s microbiome for healthier-looking skin. This 4-in-1, non-drying formula features an ultra-cleansing peptide to melt makeup, dirt and excess oil, while moisturizing emollients deeply hydrate.
- Removes dirt, excess oil & waterproof makeup
- Nourishes with prebiotics & deeply hydrates
Invisiblur Perfecting Shield Broad Spectrum SPF 30 | PA+++
Invisible SPF treatment blurs, primes & protects.
Velvety-smooth, colorless primer with advanced skin benefits primes for 12 hours of flawless makeup wear.
Soft-Focus Complex glides over skin, reducing the appearance of pores, fine lines and uneven texture.
- Primes for 12 hours of flawless makeup wear
- Velvety-smooth; non-comedogenic
Night Fix Enzyme Treatment
A treatment that repairs skin overnight to give you the radiant,
healthier-looking skin associated with a good night’s sleep.An overnight treatment that combats the signs of sleep deprivation including lines, wrinkles, dryness and lack of radiance. This chronopeptide and tri-enzyme treatment, in sync with the body’s circadian rhythm, supports natural repair for renewed skin vibrancy. Formulated with a patent-pending aroma technology that is shown to enhance sleep quality.
- Use like a sleeping mask (after applying moisturizer)
- The morning after, clients agree that skin looks refreshed, awakened, more hydrated and well-rested
For more information on Murad®, visit www.Murad.com or connect with the brand on Instagram.
ABOUT MURAD, INC.
Founded in 1989, Murad is a pioneering clinical skincare brand dedicated to encouraging people to live happier, healthier and more fulfilling lives. Backed by 19 unique patents and a 30-year legacy of research and clinical testing, Dr. Murad’s unique philosophy is a whole person approach to health and beauty that inspires people to nourish their skin, awaken their body through physical activity, “eat” their water by consuming water-rich fruits and vegetables, and be kind to their mind.
You May Also Like
Little Box of Happy – My Little Mascara Club
-
Murad – REVITALIXIR™ RECOVERY SERUM for face and eyes
Get ready for the season’s change? Not yet… The weather becomes a little weird and cool down so fast, I still keep my mind in the summer though. What should I do to maintain my energy with a good mood and a good…skin!
Having a good skin is so important to me during the season’s change, because that makes me feel like not aging. A nice serum helps a lot! This is the one I use right now – Murad!
For decades, Dr. Murad has been a leader in modern skincare and stress-related care, even identifying Cultral Stress™, the phenomenon induced by the demands of modern-day living. While stress is a healthy adaptation reflex (fight-or-flight response), today’s constant high stress levels put stress hormones like cortisol on a constant drip, flooding our systems and triggering unwanted side effects, including a compromised skin condition that shows on the surface as accelerated aging. In fact, a high stress lifestyle makes you look up to 3 ½ years older.*
While there are many products for aging, the visible damaging effects of stress have largely been ignored. To address the visible effects of stress, Dr. Murad has developed Revitalixir Recovery Serum, a modern and important addition to the everyday regimen.
Revitalixir Recovery Serum is a face and eye serum that addresses stress-induced aging and instantly revives for a quick pick-me-up. It targets the expression lines, dullness and dehydration associated with stress.
The sphere-infused serum is composed of an inner core and outer gel. With each use, the inner core releases cannabis and hyaluronic acid to hydrate the skin and paracress extract to immediately smooth the skin. The outer serum delivers a neuropeptide that helps relax expression lines as wild indigo helps calm skin’s stress signals and reduce the appearance of under-eye dark circles.
Revitalixir Recovery Serum join’s Murad’s Age Reform® collection of high-performing anti-wrinkle treatments, serums and creams that boost hydration and reduce the appearance of lines and wrinkles for smoother, healthier-looking skin with a youthful glow.
Key Ingredients:
1. Cannabis (hemp seed oil) – Soothes and nourishes the skin, imparts softness and moisture, relieves dryness and visibly minimizes wrinkles.
2. Wild Indigo – Quickly calms skin’s stress signals to help improve skin’s luminosity; evens tone and improves appearance of under eye dark circles.
3. Paracress extract – Rich in alkylamides, which have been shown to help improve skin firmness and minimize the appearance of expression lines and wrinkles.
4. Caffeine – Has antioxidant properties that diffuse skin-damaging free radicals to help smooth skin and re-invigorate tone. Combats the signs of fatigue and stress on skin, including under-eye puffiness, dullness and a loss of tone when applied topically.
5. Neuropeptide – Unique anti-aging peptide specifically designed to address skin wrinkling caused by repetitive facial expressions.
Price: $89 for 1.35 FL OZ
Availability: Revitalixir™ Recovery Serum has been available nationwide beginning September 2018.
Get you Murad and let us go through the season change in a good mood!
-
Something In My Mind For The Last Month Of 2017
They are a splendid line of luxury teas manufactured in the US. For 3 generations these guys have been producing fine bagged and loose leaf tea. The fine flavors are made from pure ingredients sourced from around the world.
The family business sells its tea online as well as in luxury shops, coffee shops and retailers around the world! Some of their best selling teas include: Chamomile, Early Grey, Hot Cinnamon Spice, Organic Peppermint and Pomegranate Oolong. Check out the full line of Harney & Sons products at https://www.harney.com/.
ColorProof Shiny & Bright SuperRich Holiday Kit ($68.00, ColorProof.com)
Designed for fine to medium color treated hair in need of hydration, our moisture system features a proprietary blend and certified botanicals to infuse lightweight, luxurious moisture, strength and unsurpassed color protection. Hair is left nourished and vibrant with incredible shine.
Retinol Youth Renewal Night Cream ($82, Murad.com)
Joining the powerhouse Retinol Youth Renewal Serum, the new Retinol Youth Renewal Night Cream features Murad’s breakthrough Retinol Tri-Active Technology. This fast-acting retinoid formula accelerates results by boosting cellular turnover while time-released retinol delivers sustained benefits, and a retinol booster acts like a magnet to help enhance skin’s receptivity to retinol’s benefits. These technologies work together to gently minimize lines and deep wrinkles, firm, even skin tone and boost radiance for more vibrant, youthful skin. This retinol cream is different from others on the market because its Tri-Active Technology includes three types of retinols to give you quicker results while being extremely gentle on the skin.
Melissa Classic Boot ($165, shopmelissa.com)
Less than desirable weather has us reaching for waterproof styles, Melissa lets us do so in style. As is true with all Melissa styles these shoes are 100% plastic making them fully vegan, waterproof and recyclable. These Melissa styles are now available in-stores at Melissa Galerias worldwide and online at shopmelissa.com
Melissa Classic Boot Squared toe and robust heels. The bicolor sole and a glossy finishing featuring a easy velcro closing. Available in black, bronze and off white. Retail: $165.00 Link to Buy: http://shopmelissa.com/flygrl/
melissa-classic-boot#272=557 -
Beautiful Skin At Holidays – Secret From Murad
How to have a never-photoshop skin? The secret is to never use the wrong skin cares. I love Murad, the retinol youth renewal eye serum is my new favorite. I could see my dark circles get more and more invisible in just one week! The newest launches also include night cream and oral spray dietary supplement, which I highly recommend as well.
Retinol Youth Renewal Eye Serum
($85, Murad.com)
The new Retinol Youth Renewal Eye Serum dramatically improves all key signs of aging around the eyes – 93 percent saw a reduction in lines and wrinkles and 87 percent noticed firmer skin. This formula features a nutrient-rich Marine Kelp Complex to help firm the skin and visibly brighten dark circles over time, as well as a Peptide-rich Red Algae Extract that improves firmness and elasticity, restoring a more youthful and vibrant complexion. This retinol eye serum is different from others on the market because it features a Tri-Active Technology that includes three types of retinols to give you quicker results while being extremely gentle on the skin.
Retinol Youth Renewal Night Cream
($82, Murad.com)
Joining the powerhouse Retinol Youth Renewal Serum, the new Retinol Youth Renewal Night Cream features Murad’s breakthrough Retinol Tri-Active Technology. This fast-acting retinoid formula accelerates results by boosting cellular turnover while time-released retinol delivers sustained benefits, and a retinol booster acts like a magnet to help enhance skin’s receptivity to retinol’s benefits. These technologies work together to gently minimize lines and deep wrinkles, firm, even skin tone and boost radiance for more vibrant, youthful skin. This retinol cream is different from others on the market because its Tri-Active Technology includes three types of retinols to give you quicker results while being extremely gentle on the skin.
Beauty RESTore Sleep Oral Spray Dietary Supplement
($39, murad.com)
As a leader in the internal approach to skincare, Murad has developed Beauty RESTore Sleep Oral Spray Dietary Supplement, a one-of-a kind beauty sleep spray that helps you fall asleep faster and stay asleep longer. The fast-acting liquid spray also delivers a blend of GABA and L-Theanine that aids in relaxation, while Melatonin regulates the body’s circadian rhythm – the internal clock that cycles between sleep and being alert – improving the quality of sleep and helping people wake up feeling restored.
It’s not skincare, It’s Murad,
Murad is founded on the simple truth that living younger is a choice you can make every day.
Murad believe that youth is a reflection of how you feel, how you look and how you live, because every aspect of your life is as interconnected as every cell in your body. That’s why everything they do at Murad is designed to help you activate youth through hydration at the cellular level. Murad—a connected life is a beautiful life.
Check the holiday gift ideas out from Murad: https://www.murad.com/2017-gift-guide/.
-
Pore Extractor Pomegranate Mask
Murad Pore Extractor Pomegranate Mask launched on July 10th. You might like this for your summer beauty!
Pore Extractor Pomegranate Mask
($38 from Murad.com)
Murad’s NEW Pore Extractor Pomegranate Mask is designed to deep clean the skin, detox and minimize the appearance of pores. The mask features intensive ingredients that work together to give you visible results in just one use:
- Volcanic Clay acts as a magnet to help extract impurities and excess oil
- Pomegranate Extract promotes glowing skin for visibly refined pores, while strengthening and rejuvenating the top layer of skin.
- Lactic Acid polishing beads serve as an exfoliate, lifting away dirt, debris and dead skin cells that have clogged pores throughout the day.
-
10 Father’s Day Gifts That He’ll Actually Take Out of The Box
To the Dad who loves to take care of the skin
Over the years, Murad’s acne line has developed a huge cult following because of its efficacious formulas. Murad is now adding to their sought after line with the NEW Rapid Relief Acne Spot Treatment.
A fast-acting, invisible gel that reduces blemish size and redness in just four hours, Rapid Relief Acne Spot Treatment features maximum strength Salicylic Acid to clear pores,
smooth skin and treat acne at the source by killing bacteria.
Rapid Relief Acne Spot Treatment is formulated with a patented complex that features thyme and pine extracts to fight irritants while preserving skin’s natural balance. Horse chestnut and oat extracts help to reduce redness and soothe the skin, for an even and clearer complexion. ($22 from Murad.com)
For the Tech Loving Dad
You can never go wrong with a cool tech gift. Wraps Wristband Headphones eliminates the frustration of searching for your headphones with it’s anti-tangle storage feature. Wear it around wrist when you’re not using them and pop them into your ears when you are ready for a jam session. Designed by British designers, Wraps features superior sound, attractive styles and high quality material. Whether they are on your wrist as a stylish and comfortable bracelet, or in your ears as great sounding headphones, Wraps guarantees to be a must have accessory that also finishes off any outfit perfectly.
For the Outdoors Lover
Perfect for the athlete, “hands on” professional, or outdoors lover, Groove Life Rings are the active, silicone ring designed for heavy duty work. The world’s first breathable active ring that is not only comfortable, but functional, Groove raises the bar on traditional silicone rings with its flexible material, patent pending inner breathable design, and bold colors. For those who work hard with their hands, traditional precious metal bands just aren’t practical. They can snag on tools or clothing when working, damage sensitive materials, or even get lost when removed for safekeeping.
For the Dapper Gentleman
Add some personality to your dad’s wardrobe with unique styles from DAZI. A good tie can completely transform an outfit. These high-quality skinny ties come in a variety of unique designs, styles, and colors that perfectly match any suit or outfit — at a very affordable price! With DAZI, high quality meets affordability. Priding itself in offering some of the best skinny ties that money can buy, these fashion accessories are the perfect gift for a modern dad who always likes to look dapper.
For the Dad Who Needs a Good Night’s Rest
There’s nothing like waking up reenergized. For the hardworking dad who deserves good sleep, Dreampad is the perfect way to give him a peaceful slumber. The Dreampad is a technology-based solution for reducing stress and improving sleep. The product is a comfortable pillow which uses patented technology to ease you into a peaceful sleep through relaxing sounds and gentle vibrations that only you can hear. No more time wasted counting sheep or tossing and turning throughout the night- Dreampad is a spa for your brain!
For the Man With Good TasteYour dad will enjoy sipping a rich Burgundy or a smooth whiskey from one of the beautiful styles from Glazze Crystal! Crafted with either 24k gold or platinum, these hand painted glasses are delightfully decorative. Hand cut in Turkey, this gorgeous glassware comes from a centuries long tradition of high quality craftsmanship, beauty and innovative designs. Hand-cut, engraved, blown and painted glassware ranging from champagne flutes to luxurious liquor glasses, add Glazze Crystal for an enviable, elegant atmosphere in your abode!
For the Golf EnthusiastsSurprise your grandfather, uncle or dad this holiday with a classic game of golf. Make this experience even more special with Tin Cup, a 100% stainless steel ball marker proudly made in the USA. Their personalized cups are the perfect gift for the gold over and with 150 to choose from you’re guaranteed to find the right one. Simply insert your favorite ball into the half tin that comes with a uniquely designed stencil, easily color in the design, and presto, you’ve added some uniqueness to your putt and golf gear. Tin Cups are sold at Dick’s Sporting Goods, PGA TOUR SuperStore, The Paradies Shops (Airport Shops), Roger Dunn Golf Shops, and hundreds of golf pro shops for the standard price of $19.95.
For the Ultimate Grill Master
Moore’s Marinades and Sauces
Now your dad can flip with flair! For the dad who loves to chef it up, Moore’s makes whipping a meal together easy with their delicious marinades and sauces. Over thirty years ago in Alabama, a family-owned steakhouse put their signature touch on their poultry and beef. It quickly became a staple in their small town for its delightful, hickory taste. Whether you crave a sweet, sticky taste or a hot, tangy flavor, Moore’s has a stellar lineup of products that your dad will love. Marinate and savor ‘Moore’ flavor than ever before in your wings, burgers, and meats!
For the “College Was The Best Years of My Life” DadMark the spot that means the most to your dad! Whether it is his favorite city, town or locale UncommonGreen‘s Home Town Maps Barware collection specializes in creating one of a kind glassware with the maps of your most cherished places. Go beyond your average cup and choose a top quality glass that is designed with the streets and neighborhoods of your father’s beloved hometown. Each map is etched intricately and wraps entirely around the glass from top to bottom, achieving a striking effect. Make it extra personal and add a custom text to make your Father’s Day gift truly unique. Your father will love this cool way to represent his hometown.
For the Wavy Dad
Don’t let chafing ruin your beach fun. DryFins trunks (for men and boys) come with a smooth, silky liner that keep you pain-free and comfortable, in and out of the water. DryFins is anti-chaffing swimwear that will keep you pain-free and comfortable so you can enjoy your water adventures worry-free! Plus, DryFins are great to wear for strolling around town — go smoothly from the water to the land! Designed for guys by guys, DryFins is an adventure apparel brand for active men and boys who love to swim, boat, fish and hike.
