The All-New Mercedes-Benz GLK asks: Where Do You See Yourself?

Mercedes-Benz Canada launches brand new microsite promoting the 2010 GLK.

Toronto, Ontario, Canada (Feb 6, 2009) – Mercedes-Benz Canada recently launched their latest online initiative in support of the Canadian introduction of the all-new GLK, a mid-size premium SUV.

Inspired by the innovative design of the bold new GLK, the microsite blends cutting-edge style with an independent spirit, prompting visitors to answer: “Where Do You See Yourself?” By interacting with a unique personality profiler, visitors are able to create an image of their own GLK experience, which then remains as the site’s backdrop for the duration of the visit; and is also available as downloadable desktop wallpaper.

A rich source of vehicle information, the site offers key technical and product insights essential to prospective buyers. The site also features an interactive media gallery full of crisp downloadable images and informational videos highlighting the all-new GLK.

Mark Forsyth, Manager of Interactive Marketing and CRM at Mercedes-Benz Canada, notes: “A key objective of the site was to provide prospective customers with an emotional connection to the GLK, as well as to celebrate the style and uniqueness that the vehicle clearly possesses. This is one of our hippest and edgiest vehicles to date and we wanted to offer an experience that echoes the values of this demographic.”

Visit this must-see microsite at www.mercedes-benz.ca/GLK

About Mercedes-Benz Canada
Mercedes-Benz Canada is responsible for the sales, marketing and service of the four brands within the Mercedes Car Group in Canada; Mercedes-Benz, smart, AMG and Maybach. Headquartered in Toronto, Ontario, Mercedes-Benz Canada employs approximately 1,050 people in 19 locations across Canada. Through a nationwide network of 18 Mercedes-Benz owned retail operations and 39 authorized dealerships, Mercedes-Benz Canada sold 24,117 vehicles in 2008, the best year ever reported for Mercedes-Benz Canada Inc.
For more information, please contact:

JoAnne Caza
Director, Corporate Communications and Public Relations
Mercedes-Benz Canada
joanne.caza@mercedes-benz.ca

Michael Minelly
Public Relations Supervisor
Mercedes-Benz Canada
michael.minelly@mercedes-benz.ca

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