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Visiting the NYC Time Warner Medialab
The Time Warner Medialab is New York’s state-of-the-art research lab focus on consumer behavior across the content spectrum! All the research done in this building allows Time Warner and its key partners an opportunity to understand consumer insights from media, all the way through retail environment as well.
The Medialab, as TW calls the space, is based on the company’s Manhattan Time Warner Center headquarters and exists to, in official terms, “[incorporate] cutting-edge technologies and research techniques [to provide] an unmatched ability to test consumer engagement throughout the entire 360° media-to-retail experience.” Complete with biometric monitoring and eye-tracking capabilities, as well as focus group space for the old-fashioned analysts out there and broadcast capabilities to finetune test content, the massive location includes retail space, video game stations, an “in-home living-room simulation” and a 50-seat screening space to best sample product in a variety of settings. According to the project’s official website, “In order to foster the company’s continued growth as a progressive supplier of engaging content, Time Warner and its core divisions–HBO, Time Inc., Turner, and Warner Bros.–consider the Medialab an essential instrument in understanding consumer behavior, evolving media habits, and industry trends.”
I had the chance to visit the Time Warner Medialab in Columbus Circle in New York City this week!
The first place worth mentioning is the testing studio. When you enter the Studio One, you can see one large screen and one computer screen showing the same content. A guy in the camera was shown on the screen, and there are lines linking red dots on jumping around the whole screen, which means the direction your eyesight goes. In the real world, that is used by a track which part of the screen can attract people’s attention when they are watching. On the other, second-screen apps that complement the TV viewing experience can heighten people’s response to the advertising and programming.
The next room we went to is the Control Room. That is where Time Warner conducts the tests for their media products. Different focus groups of people will be invited to take the interview and finish surveys. The whole control room is neat with a clean table of-of bunch chairs, but there are some interesting secrets under that. If you squat to see the bottom side of the table, you will see eight displayers hiding in there. Because of that design, instruments can hide well under the neat appearance.
The Time Warner is a terrific place for the media business. It can let the media company know how consumers engage with content and enable testing with the latest devices and distribution platform.
For more info, check out http://www.timewarnermedialab.com
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BeautyCon NYC
As a makeup enthusiast, attending BeautyCon this past Saturday was a dream come true! BeautyCon brings together some of the biggest names in Youtube, Instagram, etc. They are the world’s premiere fashion, beauty, wellbeing & lifestyle destination for fans, brands, and content creators. Held at Pier 36, this year’s BeautyCon hosted big online names like Bethany Mota, Julia Kelly, Lo Bosworth, Jay Manuel, and a special performance from my personal favorite Jojo!
My favorite booth this year was essie where the offered complimentary manicures and a giveaway for their entire fall collection! They also offered tutorials for achieving awesome designs and showing off more of your creative side. Safe to say I finally learned how to paint my own nails(check photo below for proof)!
About BeautyCon: At #BeautyConNYC, hundreds of content creators and celebrities came together to network, mingle, discuss the future of online media, hang with you and participate in panel discussions + Q&As. Thousands of beauties attended BeautyCon NYC to participate in interactive presentations, watch performances, create content, shop, play games, learn about new products, and above all, mingle with some of their favorite content creators!
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A Night with the Stars @ CAPE + Verizon’s #IAM Night Out
Ciao lovelies!
This past week I was fortunate to join CAPE + Verizon’s #IAM Night Out in NYC.
CAPE, or the Coalition of Asian Pacifics in Entertainment is an incredible non profit who’s goal is to shed light on Asian American Pacifics in the media. Some of the fellows from this year include Constance Wu (aka sassy mom from FRESH OFF THE BOAT) and Youtube Sensation Joseph Vincent (You’re welcome ladies!)
The #IAM campaign was really special because it allowed these amazing self made professionals to tell the story of how they started off and how they got to where they are today. I think anyone, regardless of their heritage can relate to chasing a dream, and then with some luck and hard work, actually achieving it!
A lot of fashionistas came out to see the event. I LOVE this flowery print top paired with this solid black skirt. I also loved the unique detailing of this Indian Septum ring spotted on one of the lovely ladies from the event’s sponsor, Verizon.
The night was seasoned with some AMAZING live performances form Youtube musicians Joseph Vincent and Justin Chen and some hilarious stand up from Host/stand up comedian Paul PK Kim. Some inspiring stories also came from Yong Kim, Ted Kim, and Chris Oh, two brothers and a childhood bestie who quit their advertising jobs to start the Korean sausage company, Seoul Sausage Co. They ended up competing in Food Network’s “Food Truck Race” in season 3 and won EVERY. SINGLE. ROUND. (mic drop)
As inspiring as that was, my favorite anecdote came from Dancing With The Star’s, Carrie Ann Inaba and her very first audition for the early 90’s show, “IN LIVING COLOR“. (PS- I have no words for the dancing or outfits in this link:)
For those of you who don’t know, this is the show where JLO, “Jenny from the Block” first made her way in the spotlight. After a vigorous dance audition, creator Keenan Ivory Wayans said to Carrie, “Do you know why I chose you? You were the worst dressed person but you walked in with such confidence, I gave you the job before I even saw you dance. You were so confident, I had to drink your Kool Aid.”
So my Reading Rainbow message to you lovely folks tonight is, remember, the world isn’t about just what you wear, but also your mindset. If you believe in yourself, than maybe the rest of the world will follow suit and you’ll be one step closer to achieving your dream. Maybe it’ll be you up on stage inspiring us all one day:)
Chau for now!
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