One of my favorite social media case studies ever! This indie brand has catapulted into the major leagues by the sheer force of social media. Started by Lolita Goth Blogger as a physical manifestation of her dreams of unicorns and sparkles. Meeting her at SpaceNK in New York and hearing her talk about how her dreams became reality was both inspiring and awesome.
Her online fan base was more than ready for these products to launch that it was a no-brainer to get this beauty line off the ground.
It’s not what’s natural, or even what looks best… It’s what feels right at the moment! – Doe Deere, Lime Crime Founder
Though she is just a tiny little thing, Doe has the imagination and power that can rival any beauty giant. She is versatile, a makeup genius and product development guru. Here are some of my favorite Lime Crime products:
1. Carousel Gloss – Like nothing you have seen before with Cotton Candy scent
2. Opaque Lipstick – The blue lipstick that put her on the map
With @velourlashes @occmakeup @KJBennettBeauty and @stilaPROartist, we knew that IMATS was back and it’s bigger and better than ever! I went down to Pier 94 all the way on the west side to see what was buzzing at IMATS.
Crowd favorites include OCC Make Up, Royal & Langnickel Brushes, Inglot, Stila, NYX and Lime Crime.
Satin corsets, mischief, and violins… Marie awakes from her dream feeling the sun rays on her pillow. She reaches over, grabs a peach macaroon and quickly stuffs it in her mouth. Could today get any better??
Palette d’Antoinette is a Fantasy Eyeshadow Collection from Lime Crime, inspired by the iconic Queen of France, Marie Antoinette. Five pastel hues, each reminiscent of royal confectionery delights, offer luxurious payoff, velvety texture and superb blendability. Treat yourself to a small slice of decadence on May 1, $34.99, exclusively via limecrimemakeup.com. Cruelty-Free & Vegan.