One of my favorite social media case studies ever! This indie brand has catapulted into the major leagues by the sheer force of social media. Started by Lolita Goth Blogger as a physical manifestation of her dreams of unicorns and sparkles. Meeting her at SpaceNK in New York and hearing her talk about how her dreams became reality was both inspiring and awesome.
Her online fan base was more than ready for these products to launch that it was a no-brainer to get this beauty line off the ground.
It’s not what’s natural, or even what looks best… It’s what feels right at the moment! – Doe Deere, Lime Crime Founder
Though she is just a tiny little thing, Doe has the imagination and power that can rival any beauty giant. She is versatile, a makeup genius and product development guru. Here are some of my favorite Lime Crime products:
1. Carousel Gloss – Like nothing you have seen before with Cotton Candy scent
2. Opaque Lipstick – The blue lipstick that put her on the map