Posts Tagged ‘Galeria Melissa’

Summer Fun – Melissa Galeria Collection

The launch of Melissa Shoes new mini collection in honor of their newest installation at the Galeria Melissa NYC. These styles are straight out of the 90’s celebrating Melissa heritage while inviting the future with a new set of Melissa fans.

For many wearers these styles will bring them right back to their childhood while providing major comfort!  As is true with all Melissa Styles, this shoe is vegan, waterproof and made of eco-friendly PVC and partially comprised of recycled materials.


The Melissa Odd For Galeria Melissa
Price: $95

Odd introduces 90’s nostalgia in a flip-flop with a sneaker-inspired sole. Basic while full of attitude, it has a robust shape, wide straps, and extra-comfortable insoles so you’ll never want to take them off again. In this special edition for Galeria Melissa Special Collection, it comes in a new color combination and shiny finish.

Link to Retail Odd: http://shopmelissa.com/melissa-galeria-special-collection/melissa-odd-for-galeria-melissa-special-collection#272=646

The Melissa Possession For Galeria Melissa
Price: $135
A reinvented classic. After a long-awaited comeback, The Melissa hit from the 90’s is here in a new version. Possession Platform returns with a sporty touch. In this special edition for Galeria Melissa Special Collection, it comes in a new color combination and shiny finish. The straps keep their original design, adding a nostalgic note and the sneaker-inspired sole provides comfort all day long.

Link to Retail Possession: http://shopmelissa.com/melissa-galeria-special-collection/melissa-possession-for-galeria-melissa-special-collection#272=646

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Galeria Melissa Unveils the Summer’s Go-To Shopping Selfie

Galeria Melissa in NYC’s Soho neighborhood has unveiled a new installation (running through August 31) from UK artist, Natalia Stuyk – her first solo exhibit ever. The flagship store for Brazilian plastic shoe brand, Melissa Shoes (https://www.melissa.com.br/us) is offering free access to one of the most instagram-able installations of the summer, an infinity room of holographic stars!

Global fashion accessories brand, Melissa (IG: @shoesmelissa), celebrates flourishing digital art talent, Natalia Stuyk, awarding her with her first solo exhibition. In continued support of emerging artists, Melissa chose to publicly reveal the explosive multimedia work from the young, London-based creator in its NYC flagship, Galeria Melissa for a 2
month run. “Paraíso” will encompass Stuyk’s signature, trance-like looping animations cast upon the Galeria’s floor-to-ceiling LCD paneled walls as well as the artist’s first analog installation conjuring a surreal, reality-challenged other-worldy garden.

Visitors to Galeria Melissa will find themselves immediately transported through a haze of virtual heat, rising above every surface of Stuyk’s natural universe-inspired setting, accented by glistening shards in ever-changing colors.

Heydoyou was invited to join the installation unveiling. It was a fantasy experience, making me feeling in a dream. Definitely I took a lot of beautiful selfie photos.

“I drew my inspiration from “Vermillion Sands” by JG Ballard, whose prose was a tremendous source of creative simulation for me,” comments Stuyk. Ballard writes: The skies are larger, the air more generous, the clock less urgent. Through the use of video and a movement-focused installation, the artist is able to captivate onlookers with a visual transference to another world.

Melissa coordinated production with SOFTlab to turn Stuyk’s digital dreams into reality, directly connecting the analog installation with the iconic gallery-turned-store’s screens, suddenly bringing shapes to life. The artist also employed a bold and unexpected medium of dichroic film as a raw material in creating 3D imagery and video. The mix of abstract and illustrative sequences is underscored by the dichroic film’s innate ability to capture reflection and translate it into texture.

“I ultimately aim to create work that makes you feel “Oh, I want to be in it” or “I want to touch it,” adds Stuyk. “I always want to illicit a tactile, emotive reaction, and I think achieving that digitally is an ongoing motivation. The installation is mostly about summer and escapism. That’s what’s been on my mind while I’ve been working on it: a visual manifestation of feeling too hot to move and not caring about it.”

Natalia Stuyk’s first-ever installation in the US will challenge the existing parameters of traditional video by showing a video exhibited alongside a series of real-life 3D objects made from the objects in the video. Her work inside the living Galeria Melissa space is designed to create a symbiosis between image, sound, and visitor. Everyone will take something different away from it.

The Galeria space was born from a futuristic eye, exceptionally innovated with the latest technology to create a multi-sensory experience that surpasses the typical shopping experience. Galeria Melissa NYC serves as a canvas for artists and tastemakers of our time to showcase their work. With exhibits rotating 4 times a year, this gallery is celebrated as a place for modern installation art to thrive, as imagined and designed by Muti Randolph.

About Melissa

Melissa is a celebration of design. Created in 1979, the brand is recognized worldwide for the innovative works on its key raw material, a recyclable PVC (100% cruelty-free!), with an irresistible scent. Melissa has associated itself with iconic names in design,
fashion and art, collaborating with Baja East, Jeremy Scott, Vivienne Westwood, Karl Lagerfeld, Campana Brothers, Zaha Hadid, among others. Although it was born in Brazil, Melissa is a global brand not only because it can be found in 83 countries but also for its cutting edge aesthetic which surprises fans all around the globe.

Galeria Melissa, New York, NY is the third of its kind, joined the flagship stores in São Paulo, Brazil and Covent Garden, London in August of 2017.

Previous Galeria Melissa installations include; Zaha Hadid, Karl Lagerfeld, Jeremy Scott, Gareth Pugh, Vivienne Westwood, Claire Barrow, Walt Cassidy, Karl Lagerfeld, Edson Matsuo and EPFL+ECAL Lab, David Thomas Solution and SOFTlab, Natalie Kates, Sebastian Errazuriz and more. https://www.melissa.com.br

About Natalia Stuyk

Natalia Stuyk is a video artist and director. Her work is characterized by over-saturated colors, rhythmic motion and infinite loops, and merging 2D and 3D techniques with photographic elements.

Since graduating from Edinburgh College of Art in 2009, she has mostly worked in the music and fashion industries creating visuals for live events, music promos and branded content, ranging from GIFs to 360° video. Stuyk is currently working on interactive projects and installations, creating multi-sensory experiences that embrace new technologies and move away from traditional digital video. http://nataliastuyk.com/

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MELISSA + BAJA EAST make NYFW Debut with Karlie Kloss

Melissa unveils its newest designer collaboration with downtown – favorited fashion brand, BAJA EAST. The aesthetic belonging to BAJA EAST designers Scott Studenberg and John Targon seamlessly unifies with Melissa, the ever-innovative plastic accessories brand, to produce bold, punchy accessories designed to accompany BAJA EAST’s collection of “loose luxury”: a fashion and lifestyle concept blending the duo’s native laid-back California cool with a city street edge. The collaboration will make its public debut during the fashion house’s New York Fashion Week runway show on September 12th, which will be held in Melissa’s new experiential ‘Galeria’ in SoHo, and will then be available for purchase in store later that afternoon.

The collection consists of 4 footwear styles: a flat slide, a flat sandal, a chunky high-heeled mule, and a closed-toe,
lace-up ankle “Desert” boot, as well as 1 drawstring bucket bag. True to Melissa’s 35+ years of innovation and high design, the MELISSA + BAJA EAST collaboration boasts the brand’s key raw material: recyclable PVC (100% cruelty-
free!). The collection will be offered in metallic gold, powder pink and black, accented by the addition of a plastic python-embossed texture.

The MELISSA + BAJA EAST collaboration brings with it a transformation to Melissa’s new American flagship, an
expanded Broadway space architecturally developed by Muti Randolph and designed to celebrate and connect the city’s young art scene. The store will be converted into a proper NYFW runway for the first time ever with a full,
multimedia set build-out to visually transport the audience into BAJA EAST’s world. The iconic SoHo location at 500
Broadway is a concept store that will function to align Melissa more closely with NYC’s emerging artists, supporting
young, local talent.

“We’re excited to be partnering with Melissa – right away we were awed by the caliber of the brand’s innovation over
several decades,” said BAJA EAST designer, John Targon. “As a company, their approach to design is so complementary to our spirit and how we play with fashion. The whole MELISSA + BAJA EAST collaboration is a
totally fresh way to approach a new category for us, and using Galeria Melissa as our show venue is going to elevate
the NYFW experience dramatically.”

Designer Scott Studenberg adds, “We love the idea of making exotics accessible, and worked with Melissa to create
a super-realistic 100% cruelty-free plastic python that we used throughout the collection. We also incorporated our
PSYCHEDELIC TIGER print and our THRIVING message to edge out the collection.”

“Melissa prides itself on collaborating with the best design talent across the world, and our new partnership with
BAJA EAST perfectly aligns with Melissa’s current brand direction,” adds Raquel Metz Scherer, Marketing Director for
the brand. “There is a great synergy of lifestyle between Melissa collectors and the in-the-know fashion crowd that
follows Scott and John’s growingly-iconic ‘loose lifestyle’ approach to streetwear.”

The re-envisioned Galeria space was born from a futuristic eye, exceptionally innovated with the latest technology to
create a multi-sensory experience that surpasses the typical shopping experience.

Melissa + BAJA EAST collaboration will be available for purchase beginning September 12th at all three Galeria
Melissa locations around the world, including Galeria Melissa NYC (500 Broadway between Spring and Broome
Streets), Galeria Melissa London and Galeria Melissa São Paulo. The shoes will retail between $105 and $150, USD
and the bag for $170 USD. Additionally, all three Galeria Melissa stores will receive art installations to celebrate the
Melissa + BAJA EAST collaboration.

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