Cypress, CA (February 14, 2017) – Earth Friendly Products, the maker of ECOS™ environmentally friendly cleaning products, is marking its 50^th anniversary of providing safer, plant-powered cleaning products to people around the world. The family-owned and –operated company is celebrating this important milestone at Natural Products Expo West on March 10–12, 2017, at the Anaheim Convention Center in Anaheim, Calif. To coincide with its 50^th anniversary, Earth Friendly Products will showcase its recently released ECOS™ for Pets! pet care line and feature many of its bestselling products at the show.

1967 was the year that launched Earth Friendly Products, as well as the Air Quality Act and the Environmental Defense Fund. It was the dawn of the modern environmental movement, which began in 1962 with the publication of Silent Spring, Rachel Carson’s ground-breaking book on the damaging effects of pesticides. The first Earth Day was still three years away, in 1970.

In 1967 Earth Friendly Products began its journey as a pioneer in the green cleaning industry, innovating new plant-powered cleaners that were safer for people, pets, and the planet. Today, 50 years later, the company remains dedicated to the vision of its founder: that everyone should have access to environmentally friendly cleaners that are effective and affordable.

“From the get-go, we were a family company, and family is still at the heart of everything we do,” says Kelly Vlahakis-Hanks, Earth Friendly Products’ president and CEO. “As a mother, I understand how important it is to provide a safe environment for my family. We’re proud to provide families with safer options for household cleaners. We want them to know that you don’t have to compromise your health or the health of the planet to clean your home.” Vlahakis-Hanks added, “I believe our dedication to family is why we’ve been around almost twice as long as our competitors.”

With its decades-long commitment to making safer pet care products, Earth Friendly Products recently introduced its all-new ECOS™ for Pets line. This collection includes the first-ever U.S. EPA Safer Choice–certified pet shampoos. ECOS™ for Pets Conditioning Pet Shampoos in Peppermint and Free & Clear are two of over 70 Safer Choice-certified products made by Earth Friendly Products. The Safer Choice logo tells consumers that that every ingredient in the product is the safest in its class and that it has been tested for superior performance.

Earth Friendly Products will also feature many of its other bestselling products at Natural Products Expo West, including ECOS™ laundry detergent, ECOS™ Dishmate™ dish soap and ECOS™ hand soap in a variety of fresh scents and sizes.

Natural Products Expo West is the world’s largest natural and organic products trade show. This leading convention for the natural, organic and healthy products industry attracts over 77,000 industry professionals and 3,000 exhibitors annually.

ABOUT EARTH FRIENDLY PRODUCTS

Family owned and operated since 1967, Earth Friendly Products is the maker of ECOS™ Laundry Detergent and over 200 other environmentally friendly products that are safer for people, pets and the planet. Made with plant-powered ingredients, ECOS™ cleaners are thoughtfully sourced, free of dyes, pH balanced, readily biodegradable, easily recyclable and never tested on animals. Earth Friendly Products is a primary manufacturer that makes its own products in sustainable manufacturing facilities located across the U.S.  All Earth Friendly Products facilities are carbon neutral, water neutral and Zero Waste Platinum certified, saving over 53 million pounds of carbon dioxide annually and diverting over 95% of all waste from landfills. The company has received many awards for its innovations in safer green chemistry, including the U.S. EPA’s coveted Safer Choice Partner of the Year. Earth Friendly Products is committed to making green cleaning both effective and affordable. ECOS™, Baby ECOS™, ECOS for Pets! and ECOS™ Pro cleaners are available at selected major retailers throughout the U.S., in over 60 countries and online at www.ecos.com and www.babyecos.com.