Beyoncé’s Minx Nail Fashion at the Superbowl:

  Behind the Scenes by Celebrity Nail Stylist Lisa Logan

No one on the planet can deny that Beyoncè’s halftime performance at the Superbowl was sheer perfection… and New York celebrity nail stylist Lisa Logan can attest that reaching that level of perfection takes a ton of preparation!

On Saturday, January 26 at 5:00 pm in the evening, celebrity nail stylist and salon owner Lisa Logan received a phone call asking her to jump on the first available flight to New Orleans to create the nail styles for Beyoncé  and her backup dancers that would be performing at the Superbowl halftime extravaganza.

Why the urgency a week before the event?  The next morning, Beyoncé’s team would be filming highly specialized holographic effects for the top-secret halftime spectacle, and all the backup dancers and Beyoncé needed to have their nails styled with Minx, the solid nail coating that is the undisputed leader in high impact nail fashion.

“As soon as I arrived at the hotel, I began working on creating super long nail tips covered with the Gold and Matte Gold Chevron Minx that would be worn by the backup dancers,” explained Lisa.  “The process was very time consuming because the nails were going to be used in the holographic segment where it looks like Beyoncé has multiple arms (see screen shot attached), so all the dancers had to be wearing the same design.  And, because the nails were so long, I needed to use two Minx templates to cover each tip.”  (See exclusive photos of backup dancers taken by Lisa Logan).

Lisa completed applying Minx to the tips around 4:00 am, and was back at the hotel just 3 hours later, ready to apply the finished Minx  to the ten backup dancers who were arriving to begin filming.  By noon on January 27, Beyoncé had also arrived and Lisa applied the same Matte Gold Chevron Minx to her nails as well, pointing out that “since the hologram was made to look like Beyoncé had multiple arms, obviously everyone had to be wearing the same design for the video.”

Beyoncé, who last month posted a custom Minx design inspired by New York artist Jean-Michel Basquiat on Instagram (see attached Instagram photo), often wears custom Minx colors and designs, with the Minx metallics a particular favorite due to the high impact it delivers on stage and on the red carpet.

Since Minx is the only patented heat-activated solid nail coating, Lisa explains that the nail coating literally conforms to the actual shape of the nail, and can last up to two weeks on the fingers and six weeks on the toes.  Beyoncé’s perfectly Minxed nails at the Superbowl halftime show were the same set that had been applied a full week prior, and were the same Minx she wore for her January 31 press conference in which she sang a superb live rendition of the national anthem (see attached photo).

Fans who would love to experience Minx can purchase their own DIY Minx nails by logging on to thewww.MinxTastingRoom.com, or can have a set professionally applied at a Minx-certified salon found through thewww.MinxNails.com salon finder.

The solid nail coating can be worn on either natural nails or tips and are constantly seen on celebrities including Rihanna, Katy Perry, Lady Gaga and Jennifer Lopez.

More about Lisa Logan:

New York celebrity nail stylist Lisa Logan was honored at Essence Magazine’s first annual “Best in Black Beauty Awards” on May 8, 2012 in New York City.  Essence Magazine, the preeminent lifestyle publication for African-American women, created the awards to honor beauty innovators who are influencing what’s now and next.

Lisa’s many career highlights include applying custom Minx to Beyoncé for her performance at the presidential inauguration, being named “Best Manicurist” in Star Magazine’s Beauty Awards issue, and designing two “Minx Professional for Lisa Logan” collections.  Lisa also created the distinctive nail fashion for Italian Vogue’s March 2012 cover feature photographed by the legendary Steven Meisel.

Lisa has added yet another landmark to her career as she officially opened her own salon in Harlem, “The Nail Suite by Lisa Logan,” where she will continue to offer her clients the newest and best in nail fashion.  Appointments can be made at lisanailsuite@gmail.com.

More about Minx, Inc.®

Minx, Inc.® is a private company owned by two women and is located in San Diego, California.  The company’s patented Minx product extends fashion to your fingertips® and has rapidly become the premiere fashion accessory for nails and the nail fashion of choice for countless celebrities and fashion icons. The Minx line includes a wide array of metallics, designer styles, and graphics available to high-end beauty businesses around the world.  For more information and a list of salons and spas currently offering Minx, visit MinxNails.com.

Minx IP-US patent #7 861 730 B2